I often hear speakers say, “I’m going to speak on ‘X’ topic because I really enjoy that topic.” Let me tell you that it’s a BIG mistake! Let me explain by sharing a simple marketing lesson.
The number one marketing mistake in any business is to produce a product or create a service first, then try to find buyers. Smart marketers (and speakers) look to see what the market is buying BEFORE creating products/services (in your case which speaking topics the market is booking). Then, they market, market and market those speaking topics like crazy to the buyers. If the buyers already buy certain products/services (speaking topics), then doesn’t it make sense to offer the buyers what THEY WANT to buy (book), NOT what you think they want to buy (book)?
BIG MARKETING LESSON:
Give buyers what they want, NOT what you think they need!
Don’t think just because YOU love your topic and title, those who have the money to book speakers will, too!
Research your speaking niche to determine which topics event coordinators actually are booking, then craft your message, and most importantly, package your speech title, to match what they’re looking for in topics.
I promise you’ll see an immediate increase in your bookings!
Speaker James Malinchak, ‘America’s Hottest Young Speaker,’ is the creator of the two top-selling speaker courses, ‘How to Make BIG Money As a Speaker,’ and the ‘College Speaking Success Home Study Course.’ To learn more about his step-by-step systems and to sign up for his FREE ‘Speaker Tips’ E-zine, visit: www.Malinchak.com
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