When someone asks me why they aren’t getting more traction from their blog posts, I ask them where they have promoted it. The typical answer is “I hit publish on my blog. Is there more?” And my response to that question would be … Use a Marketing Support Specialist to schedule your blog posts and promote them via your social media channels!
Let’s back up a bit. Last Friday’s post was about why you should be using a Marketing Support Specialist to schedule and manage your social media. Well, blogging is an important part of social media. Remember, it’s all about visibility. If you’re not blogging on a consistent basis, you should be – but I digress, that’s another topic altogether. If you ARE blogging on a consistent basis, but are wondering why your posts aren’t getting more action, here ya go!
Your job’s not done once you hit publish on that new blog post (or when you hit the schedule button to publish later). It’s just beginning. Now it’s time to blast that baby out on your social media platforms to make sure it gets the most traction it can. You want as many eyes as possible on your content so you can drive them back to your website for more.Don't just hit publish. Promote your blog posts on your social media channels for more traction!Click To Tweet
Picture this … you write a fabulous blog post (If the writing part is what’s stopping you, let us know. We have a crackerjack copywriter on the team who can make that happen for you!). Then, you send the copy to your Marketing Support Specialist and he/she takes it from there. Before you know it, your new post is up on your website, bright and shiny. Then over the next week or so it’s being promoted on Facebook, then Twitter, then Instagram and maybe even Pinterest. Then you see it as a long post on LinkedIn. Imagine how many eyes are on that one blog post now, without you having to do anything other than write it. While there are so many other things your Marketing Support Specialist could be doing for you on the social media front, this is one simple strategy they could start handling for you that will get your content out in front of your target market, your ideal client, your audience.
Sure, you can do this yourself. But do you really have time? And if you don’t have time, will it actually get done? Probably not.
So stop stalling. Get those blog posts out there and stop wondering why more people aren’t flocking to your website for more. If you’re not promoting your posts on your social media channels, people might not even know they are there!
Also published on Medium.