When someone asks me why they aren’t getting more traction from their blog posts, I ask them where they’ve promoted it. The typical answer is “I hit publish on my blog. Is there more?” And my response to that question would be … Use a Marketing Support Specialist to schedule your blog posts and promote them via your social media channels!
Let’s back up a bit. One of my previous posts was about why you should be using a Marketing Support Specialist to schedule and manage your social media. Well, blogging is an important part of social media. Remember, it’s all about visibility. If you’re not blogging on a consistent basis, you should be – but I digress, that’s another topic altogether. If you ARE blogging on a consistent basis, but are wondering why your posts aren’t getting more action, here ya go!
Your job’s not done once you hit publish on that new blog post (or when you hit the schedule button to publish later). It’s just beginning. Now it’s time to blast that baby out on your social media platforms to make sure it gets the most traction it can. You want as many eyes as possible on your content so you can drive them back to your website for more.
Don't just hit publish. Promote your blog posts on your social media channels for more traction!Click To TweetPicture this … you write a fabulous blog post (If the writing part is what’s stopping you, let us know. We have a crackerjack copywriter on the team who can make that happen for you!). Then, you send the copy to your Marketing Support Specialist and he/she takes it from there. Before you know it, your new post is up on your website, bright and shiny. Then over the next week or so it’s being promoted on Facebook, then Twitter, then Instagram and maybe even Pinterest. Then you see it as a long post on LinkedIn. Imagine how many eyes are on that one blog post now, without you having to do anything other than write it. While there are so many other things your Marketing Support Specialist could be doing for you on the social media front, this is one simple strategy they could start handling for you that will get your content out in front of your target market, your ideal client, your audience.
Sure, you can do this yourself. But do you really have time? And if you don’t have time, will it actually get done? Probably not.
So stop stalling. Get those blog posts out there and stop wondering why more people aren’t flocking to your website for more. If you’re not promoting your posts on your social media channels, people might not even know they are there!
Also published on Medium.
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In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!
This is one thing i struggle with – creating that schedule of posting more than just once with my blog. I learned a surprising thing in that my blog is getting a lot of views on Google+ so I decided to make sure I remembered to appear there as well.
I use my VA to pull sound bites from my content and it’s super helpful to have that done for me!
–Kim Ravida
You aren’t the only one who struggles with this Kim. I think we all do. That’s why I keep an open list in Evernote for the different things I need to do for social media each day so I can share blog posts and the little sound bites (nuggets) and text/graphics across my different SM platforms each week. When I keep that list for what to do each day, I keep up with it and it really only takes me about 10-15 minutes each day. Maybe you could sit down with your VA and come up with a quick schedule for her to do that for you? It shouldn’t take her more than 15 minutes per day. Maybe even less.
It is amazing how many people think that they can’t put their blog on social media i fear others will see it too often. This is so not the case. Those that may see your blog may not be following you on social media. And those who follow you on Facebook may not be following you on Twitter. And Twitter pushes hundreds to hundred thousands of tweets per second. So, the chances of someone seeing your blog post twice is not going to happen. Those that follow you on Instagram may not follow you Facebook, or Twitter. The same goes for Linkedin…you get my drift! So, get a VA and get your stuff scheduled; your next client is waiting for you.
You are spot on about one of the reasons people dont promote their blog posts on Social Media. While some people may follow you across all of your social media platforms, many do not, so your audience will be different on each one. Plus, the lifetime of a Tweet is about 1-2 hours, Facebook is about 4 or 5 hours – each one depending on who and how many people you follow. And … just because someone sees your post once doesn’t mean they will read it then or even remember it. If you want to be visible, you have to make sure you’re posting your content in more than one place. Thanks for the plug to hire a VA too Karen 😉
As anew blogger I Love your post as they are full of helpful tips. little nuggets that will help me as I move along. My first priority was to start writing and the challenge has help. My next step will be to move to the social media circuit. Thanks Terry for all your tips.
It’s one step at a time Juan, just one step at a time. Glad my tips have been of benefit to you 🙂