Just yesterday, one of my connections on Facebook asked how long people had been in business. A question that started me thinking about not only the length of time, but the metamorphosis my business has experienced over the years.
I’ve been in business for what seems like forever. 1991! That’s like the stone age, right? Well maybe not quite the stone age, but it’s been a long time … just short of 30 years as I write this post.
A lot has changed over these past 30 years. Especially when it comes to business and technology. The thing about business and technology is this … it WILL continue to change and advance. Change is inevitable, whether you want it or not.
So with business and technology constantly changing, your business will (and should) constantly change right along with it – if you want to continue to keep up with everyone else and continue to meet the needs of your clients and customers.
If your business (and the way you market it) isn’t continually morphing and changing, it is quite likely standing still!
Take my business, for instance. My company, Fastype, started in 1991 as a local Secretarial and Resume Service. In 2004 when the Internet made it available to work with clients no matter where they were located, and changed how we were able to work with them, Fastype changed from a local, office-based business to a home-based Virtual Assistance company that worked primarily with professional speakers and coaches.
When my client base exploded in 2006, and I could no longer keep up with the work or provide all of the services my clients required, Fastype became a Multi-VA Company. We also incorporated and became Fastype VA Services.
Then, in 2011, when a current client referred to my business as a company that offered clerical services – which we hadn’t offered for several years, and don’t offer now, a light went off in my head and I realized my company name no longer reflected what we did. So, it was time for another change to keep up with the times. Fastype VA Services went through a complete name change and rebranding process, and began doing business as BizEase Support Solutions.
And as would be expected, business and technology has continued to change. The needs of my clients have continued to change. So much so, that virtual assistance just didn’t fit what we do anymore. Hence … another change. After a weekend mastermind retreat with a couple of colleagues, I made the decision to reposition my company yet again, to continue to reflect what we do and how we serve our clients. We transitioned everything in our marketing strategy to reflect the true nature of what we do, to an Online Marketing Support Company, which is what we continue to do today.
These may seem like a lot of changes over the past 30 years. But let me pose the following questions.
What would have happened to my business had I not made the decision to move from an office-based secretarial and resume service company to virtual assistance? The answer … I would have been left in the dust and disappeared just like every other secretarial service company in our area and beyond. What if I hadn’t changed my business model from solopreneur to team-based? Answer … I would have eventually gone out of business because I would have been overloaded and overworked, and not able to keep up with the demands of my clients.
I could also ask questions – and get very similar answers – about what would have happened had I not changed my name to reflect what we do, and attract the clients we truly wanted to work with. Or what if I hadn’t made this last change to reposition my company as an online marketing support company – which better reflects what we do.Is your business morphing in a way that allows your company to grow and expand?
With each of these changes to my business, (or morphing of my business – as I like to describe it) I have enabled my company to continue to grow and expand because I have continued to make the changes necessary to not only attract the clients I want, but continue to meet their needs in this ever-changing technological world.
The past several months in particular have forced a lot of my clients (speakers and coaches) to change the way they do business. Due to the many restrictions right now, many of them have gone from a speaking, or coaching, in person model to a virtual one. Since they have been unable to travel and attend in-person events, they have made the move to hosting and attending virtual events … virtual speaking events, coaching events, networking events. Those who have made these changes have done so quite successfully. Those who haven’t? Well I’m not really sure, as I don’t see them around much anymore.
Consider this …
Is your business continuing to morph in a way that allows it to grow and expand to continue to meet the needs of your clients?
Or is it stale and stagnating, stuck on a path started long ago that no longer meets your needs or those of your clients?
So my question to you is … with the ever-changing landscape of business and technology, will YOUR business morph with the times or stagnate and let your competitors pass you by? It’s your choice!
If you’re struggling to make the changes necessary to keep up with technology and the myriad changes in businesses today, let us know. I’m happy to chat and help you figure out how to continue moving your business forward in today’s ever-changing world. It’s what we do!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!