Tumblr … that microblogging platform we keep hearing about. And yes, one more social media platform to consider. I wrote a blog post about the pros and cons of being on Tumblr back in 2014, but it didn’t seem like it was right for my business at that time. It seems to have changed a bit since then, so I’ve taken a closer look at it and actually started using it.
Now owned by Yahoo, as of January 2016 the website had 555 million monthly visitors. Wikipedia states that as of April 1, 2016, Tumblr now hosts over 287.6 million blogs and more than 131.8 billion posts in total. In April 2013 the website received more than 13 billion global page views, and as of April 1, 2016, over 51 million posts were created on the site each day. These are some pretty impressive stats.
Now I’m not recommending you use this micro-blogging platform as your main blogging platform. Not at all. I still recommend a self-hosted WordPress site. As I stated in my post in 2014, if you’re using Tumblr as your main blog and it goes down, there goes your blog. I would, however, suggest you open an account and set up your own micro blog as one more way to promote your content. It doesn’t take long at all to set things up. Then, so you’re not alone, follow other people you might be interested in.Have you checked out Tumblr lately? It might be a great addition enhance your visibility!Click To Tweet
When you open your account, you pick the password, but Tumblr will assign a user name, which is also the name of your blog. Mine was AndrogenousSheep – obviously I changed it, so depending on what user name you get, you might want to do the same. Once you’re in, you’ll want to edit your theme. You can add and edit your description, header image, avatar, avatar shape, title font … you name it. You might want to play around with the options until you get it to look the way you want.
Once you have your blog set up, you have a couple of options. You can blog directly to Tumblr, or you can add a sharing button to your site and post your own blog posts to your Tumblr account. Either way works … but for now, I’m finding it much more efficient to share my posts using the share button or set it up to share on CoSchedule with everything else. It will pull in the nice, big graphic you added to your post, an excerpt from your post, and then link back to the post. From what I can tell, the results are the same.
So if you are looking for more ways to to share your content and get more eyes on your stuff, try Tumblr and let me know what you think.