Email is great, but having an actual phone conversation with a client goes so much farther, and is a great way to increase client retention. So, if you haven’t picked up the phone and chatted with your clients lately, maybe it’s time you did!
We all know it’s easier to keep new clients than it is to get new ones. Some sources say it costs 5 times more. Some say it costs 6-7 times more. Another source I found says it costs 15-30 times more! No matter whether it costs 5 times, 7 times, or 15 times more, client retention is your best bet, because it’s still a lot less expensive to hang on to the clients you have than it is to get new ones.
A good way to ensure client retention and have happy, healthy clients is to continue to provide excellent service, and keep in touch on a regular basis so they know they are important to you and the life of your business.
There are lots of ways to stay in touch with your clients – new, existing and even past. You can check in with them by email from time to time to see how they are doing. You can send them a postcard or card through a service like SendOutCards. You can also send them a handwritten note.Keep your clients happy! It can cost 5 times or more to get a new client than keep one.Click To Tweet
There is, however, another way to stay in touch with your clients that we sometimes overlook and forget about. The phone call!
Picking up the phone and calling a new or existing client just to say hello and see how they are doing is a great way to show your commitment to them, and is a great client retention practice. Not a sales call or a call to find out if they are interested in any other services. No pressure for them or you. Just a call to say hello, check in to see how they are doing, or even wish them a happy birthday. It doesn’t cost you a cent either, just a few minutes of your time.Client retention: When was the last time you called your clients just to say hello?Click To Tweet
Do you remember the last time you spoke with one of your clients on the phone? For any reason? If you can’t remember, why not start doing that now? Why not start with 1 phone call to 1 client each week? I’m sure you can find lots of different reasons to call different clients. Maybe it’s just to touch base with someone you haven’t heard from in a long while – just checking in to see how they are doing. Maybe you can start a new business tradition of calling your clients on their birthdays or anniversaries?
There are lots of things you can do to increase client retention. This is just one of them. If you haven’t picked up the phone and called one of your clients in a long time, or never at all, I challenge you to call at least one of them this week. Just pick up the phone and do it!
Show your clients you care!
Also published on Medium.