It’s a rare person who can do it all in their business or who has enough time, creativity, or know-how without experiencing burnout at some point.
Does this mean small businesses and solopreneurs have to scale-back their goals and business dreams? Absolutely not. The answer is learning to delegate.
Before doing a specific task or project, ask yourself these three questions:
- Does this have to be done by me?
- Who else can handle this or could handle this with a bit of instruction or training?
- Does it make sense for me to do, or learn how to do, this?
Much of the time, the answers to these questions will reveal whether it’s something you can (and should) delegate.
If delegation is recommended, whether it’s to in-house staff or a fabulous online marketing support team like ours, handing these tasks off to someone more qualified for the job will free you up to do those things only you can do, like network and grow your business. There aren’t many business owners who have the stamina to wear every hat while maintaining the energy and creativity needed to grow their business. Plus, great leadership empowers others to succeed.
Most Common Reasons for Avoiding Delegating
When you recognize the signs holding you back you can make better choices for your business.
“If you want something done, you must do it yourself.”
THE TRUTH: It’s tricky to successfully be the leader in your business when your attention is being pulled in so many directions. We each get the same number of minutes in a day. Your clients and customers deserve your best, and if you’re trying to do everything in your business, chances are you’re not doing your best in each of these areas.
“I don’t trust the team member to follow through.”
THE TRUTH: There are two solutions here: 1) put communication checkpoints in place so you can gauge process and be assured everything is on track, and 2) vet who you’ve assigned this task to. If you’re uneasy about who is handling the task, choose someone else. There are many online marketing support companies and team members you can work with. You need to feel confident with your support team and they, in turn, need to be able to come to you with any questions or concerns. Ultimately, both sides want to serve your clients and work together to grow your business.
“No one will pay attention to the details the way I do.”
THE TRUTH: It’s easy to get lost in micromanaging the details, which then becomes a detriment to the success of the project. Maintaining objectivity can often move things forward more efficiently, at a faster speed.
“I can do the task better and faster than explaining to someone else.”
THE TRUTH: Once you’ve instructed the team member and explained your preferred way to execute the task, you’re free to do a host of other things … those things only you can do. Now that you’ve freed up more of your time, think of the networking events, and new services or products you can focus on. When working with an online marketing support team like ours, each team member is hand-selected to support our clients based on their skills, accuracy, and efficiency in executing what is needed. Our team comes to each project with the know-how and only needs to understand the client’s preferences.Do you know some of the most common reasons business owners are hesitant to delegate?
If you can see yourself in any of the above scenarios, or simply want to know more, let me know. I’d love to chat about your specific needs to see if we’re a good fit, and show you how partnering with an online marketing support team like ours can give you peace of mind and give you more time to grow your business!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!