SlideShare was created back in October of 2006 and its original intention was to be a place to upload PowerPoint presentations that could be shared with others. Since then SlideShare has been acquired by LinkedIn (2012) and has evolved into a well-used content-sharing platform. It is now a place to share presentations; recorded audio tracks, post Word docs and infographics, share video that can be used by others, create podcasts, webinars, and recorded lectures. These presentations and other information can then be downloaded to reuse or remix.
Within SlideShare any content uploaded to the site can be shared publicly or privately as the member so chooses. The reason is three-fold:
- To gain critiques and feedback on completed works
- To share samples of work with others, with the intention of growing connections, gaining leads, and landing new clients.
- To share new products and services with other SlideShare users.
Now you may be thinking; “why would I upload my work on a public format? Someone might steal it!” But for everyone that thinks that way, there are many more loyal SlideShare users who see it as a way to not only get their work “out there” (via public views like YouTube) to gain leads and clients, but also as a way to get feedback from peers that can make their presentations even better.
What are the Benefits of using SlideShare?
SlideShare’s popularity is growing, now boasts almost 60 million views per month, and is considered a powerhouse in traffic building. By becoming a member and joining groups, business professionals can network and grow their community similar to other social media platforms. And like social media, SlideShare users can gain Likes and Shares that can help spread their brand and expand their network of contacts.
Like-minded individuals, ideal clients, and relevant topics can all be found on this site through the use of tags. SlideShare reports their 6 most popular tags are Business, Statistics, Social Media, Marketing, Trends, and Research; revealing that, on SlideShare, it’s all about business (as opposed to family, friends, and puppy pictures).
SlideShare is also a way to create a powerful visual resume that can be posted and then shared on LinkedIn and other social media. Another perk is the ability to embed SlideShare widgets on your blog or website. Theses widgets are also viewable on mobile devices. SlideShare has become a vibrant community that is now the worlds’ largest community for sharing presentations. SlideShare’s basic membership is free, but they also offer 3 paid versions as well. Isn’t it time you gave SlideShare a second look?
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!