We are all taught it’s not all about how you look … it’s inside what counts. That’s very true when talking about people, but not necessarily the case when we’re talking about your photo on your website and social media profile picture because that’s sometimes the first, maybe even the only, place visitors will see the person behind the business. You!
When I say “how you look” when talking about your photo, I’m not talking about how you look as in if you’re pretty or not pretty, wearing makeup or not wearing makeup. I’m talking about the photo itself. Is it a professional photo or one taken on vacation and you’ve just cropped out your bestie? Worse yet, is it a photo of your dog or cat or kids (lovely and adorable as they all might be)? If you have social media profiles that aren’t related to any business at all, photos of your kids and pets are fine. For your website or social media profiles being used for business in any way shape or form, you need something a bit more professional.Use a professional photo on your website and social media profiles; not a duck-faced selfie!Click To Tweet
It’s not absolutely imperative you go to a professional photo studio for your photo. It’s a great idea, but not a deal breaker if you can’t. If you can’t have your profile picture taken by a professional photographer, have a friend or colleague take a nice one for you. Just make sure it’s done in a professional way, and you have a warm, inviting smile on your face! And please … in the name of all that is just and holy, do NOT use a duck-faced selfie for your profile picture!!
The point is, use a professional photo or have a friend take one. Never use a duck-faced selfie or one with someone cropped out of the photo! You know the photos I’m talking about. It’s bad enough if you take a selfie rather than having someone else take the photo, but when you purse your lips? Trust me, it doesn’t make you look sexy. It makes you look like a duck!
Your website and your social media profiles are your “home” on the Internet. This is where people get to know you. Where they learn about you and your business, and where they are going to develop that know, like and trust factor that is so important in business.
Let their first “look” at you … the man or woman behind the business, be a look that instills confidence in your professionalism and demeanor. Start with a professional looking profile picture. It’s such a small thing, but so important!
Also published on Medium.