If you were to poll a hundred entrepreneurs to ask them if they love handling their entire workload and all of the technical marketing or administrative tasks that go along with operating a business, I would be surprised if you got a single, solitary yes.
Every business owner I’ve ever encountered has at least one task they
despise don’t enjoy doing. It’s part of the entrepreneurial code. When you decide to go into business for yourself, you take the ups with the downs and the good with the bad. The trick is learning how to manage the tasks you have to do but don’t want to do, determining what to outsource, and how to balance it all.
The following tips will help you determine what to outsource so you can enjoy more of doing what you love to do!
Identify the tasks you *have* to take care of. There are so many things that need to be done in the average business on a regular, if not daily basis. Social media, follow up, content creation, customer care, product development … the list goes on and on. Being a solopreneur demands your attention be pulled in a million different directions. So which of these things have to be done by you, and you alone? And which can you delegate to someone else?
Really give this some thought, because you can hire help for almost everything. For example, if your bookkeeping is bogging you down, you can hire someone to take care of that, but it’s your responsibility to get the receipts. If you’re falling behind in your blog posts, you can outsource the writing, but it’s your responsibility to come up with topics or ideas.
Make a list of those things you have to do, and those you can delegate or outsource to someone else.Wondering what to outsource and delegate?
Wondering what to delegate? Here are just a few of some common tasks routinely handed over to our team members:
- Social media marketing. Many of our clients are just too busy to stay on top of their social media accounts, so they depend on us to do their posts for them, and ensure their platforms are being monitored. This is something very easy to outsource, which can free up so much of your time!
- Content creation and management. Whether you need a little or a lot, our team does it. Our copywriters can spiff up the content you already have or write it for you. We can post content to your blog or social media, and can promote it on 3rd party sites for even great distribution and visibility.
- eCommerce management. If you’re operating an online business and require an eCommerce solution, you know how much is involved, and how difficult it is to keep everything functioning properly. This is something our team does on a daily basis, so you could easily outsource this type of work.
- Newsletter creation. Email marketing isn’t going anywhere! However, it takes a tremendous amount of effort to keep a newsletter going. Delegate!
Once you have a list of things you can outsource to someone else, make a plan of how you will tackle those dreaded tasks that are your responsibility. Personally, I tackle these things first thing in the morning so they’re off my plate and I can spend the rest of my day doing the things I enjoy.
An investment in the right team is truly an investment in your freedom.
With the right team of professionals taking care of those tasks you don’t want, or need, to be doing, you’ll have more time for revenue generating activities. And, you may even find time to sit back and relax from time to time throughout the week. What a concept!
If you’d like to know more about the art of delegating and how it can free you up to focus on the things you SHOULD be focusing on, let us know … it’s what we do!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!