Have you heard the latest news in the world of social media? Google Plus is done. Yes, Google is officially pulling the plug on its attempt at a social media platform.
Google Plus came on the scene in 2011 after most of us were already quite personally and professionally invested in well-established platforms like LinkedIn, Facebook, and Twitter. Google Plus just never really caught on.
This is a perfect example of why it is so important to have a website anchoring your online marketing strategy, rather than spending all your energy on social media. Even though we spend so much time on Facebook, LinkedIn, Instagram, and Twitter, those networks are owned by a third party and at any moment, could theoretically disappear. You will, however, always have control over your own website.
So, what do I mean by using your website to anchor your online marketing?
I am suggesting you focus your online marketing efforts with the goal of driving people to your website, and ultimately on your mailing list!
Your website should feature the most up-to-date information about your products and services, fresh blog posts, any relevant news about your company, current team information, contact details. Essentially, I should be able to find out anything and everything I need to know about your business from your website, whereas all I would be looking for when I visit your social feeds is a bit more of your personality and bonus info and in-the-moment stuff.
The following is an example of how a professional speaker may center an online marketing strategy around a website:
- Start with a sleek, modern-looking site that is easy to navigate and has all your most current keynotes and speeches, fresh video, recent head-shots, newsletter sign up, rave reviews, prevalent links to all your social channels, etc. Remember, *this* is where you want your traffic to end up, so give them all the information they need to hire you, along with a strong call to action to contact you for speaking inquiries. Make sure your website is always always, always up-to-date.
- Use your newsletter to notify your list of upcoming events, new offerings, recent blog posts, and other bits of PR you want to push out to the world. Just, make sure your call to action is going to send people back to your website.
- Make sure your social media channels list your website address and if you can, use your bio to give followers a reason to go there. For instance, Check out my speaker reel online at … or Find audio clips and more at …
- Continue to be active on your social media channels, but don’t forget to direct people back to your site on a regular basis because that’s going to be your main selling piece.
I hope this article has given you a bit of inspiration to spend a little time dusting off your website. It’s still a key marketing piece in this world of social media dominance!
Do you still use your website to anchor your online marketing plans? If you’re struggling to keep on top of all your online marketing, don’t hesitate to reach out to a team of professionals (like mine!) for help.
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!