Or do you even have one?
If you make a living online, you’ve most likely been collecting email addresses for quite some time. So…what are you doing with all of those names and email addresses?
I’ve encountered lots of business owners over the years; and generally, they fall into one of three camps when it comes to email lists:
- Are collecting email addresses and have an email list, but aren’t keeping in touch with their contacts as much as they could be
- Are collecting email addresses and have an email list, but aren’t contacting them at all
- Aren’t collecting email addresses at all, but understand they are missing out on a lot of great marketing opportunities
Which one of these sounds most like you? Because if you don’t see yourself in any of those options, I’ll eat my sandals. Figuratively of course 😉
Luckily for my clients, our team of online marketing experts is so familiar with what to do with all of those contacts, email lists and email campaigns that we can roll out a plan in record time. But if you haven’t yet reached the point where you see yourself using the services of a team like ours, we can still help you by offering the following tips.
You aren’t using your email list to its full potential.
If this sounds like you, there are all kinds of things you can do to breathe some new life into your newsletter list! If you’re only sending a newsletter out every once in awhile, consider trying some new things. If you have a blog, you might consider doing a roundup of your weekly or monthly posts to send out to your subscribers. Read any great books you think your audience would enjoy? Write a review and send it to your list! Have a new or service offering or running a special? Tell your list about it! See a motivational quote that really resonates with you? Send it to your list! You get the point?You know those email addresses you've been collecting? What are you doing with all of them?Click To Tweet
Now please, please, please don’t spam your subscribers. Make it clear in your subject line what they will find when they open the email, and keep your newsletters brief. I wouldn’t send an email more than a couple times a week; but then, frequency will really depend on your audience. Test things out a bit and see at which level you get the best results. This really is a game of trial and error.
You aren’t contacting your subscribers at all.
Think of your poor sad little subscribers! They signed up to receive information and updates, and then nada. No email. No newsletter. No news. Nothing. Surely there are things happening in your company! You just haven’t shared them! There’s no time like the present to get started. I would recommend starting with a short, but informative, newsletter (ezine). Common things to include are articles, tips, quotes, upcoming events, a list of popular blog posts, and of course – links to your social media accounts. You don’t have to go all wild and crazy and include everything I’ve mentioned. Think of the newsletter as simply a way to keep interested parties up-to-date with your business’s goings on! You might want to start with a quick update about your company and either a short article or tip. But start with something!
You haven’t started collecting email addresses yet.
No judgment here, so take a deep breath and relax. It is not difficult at all to start collecting addresses and starting an email list, so just do it! You simply sign up for an account with an email list service like MailChimp or Constant Contact, slap an opt-in box up on your site, and you’re done!
Well, maybe you’re not done, but it’s a start. You’ll want to offer some sort of freebie or incentive for them to sign up, and then promote your newsletter and freebie here and there, but it’s not overly difficult to get started.
Then simply refer to the points above in terms of what to send the people on your email list!
Remember, the end goal of an email list is to create a database of potential customers (who are interested in what you do and what you have to offer) you can market to in the future. So, the way you engage with them now can have a great impact on how they engage with you in the future!
If you need help getting started, just let us know. We are more than happy to help
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!