Business health check-up: What are you doing and who are you doing it for?
Over the past few weeks, I’ve been publishing a series of blog posts about checking on the health of your business. So far, we’ve conducted check-ups on our business branding, and business finances. My last post in this three-part series, focuses on checking the health of the services you provide, how you provide them, and the people to whom you provide them.
We’ll start by looking at the services you’re providing.
Run a check-up on your business services
When’s the last time you took some time to evaluate the services you offer? We all have those tasks in our business we enjoy performing more than others. My question to you is, why aren’t you only providing those services you love? I think many business owners forget that when you’re in business for yourself, YOU get to decide what you offer!
If you’re spending a significant amount of time delivering keynotes you aren’t passionate about or offering workshops that don’t excite you … why not change it up?
Go ahead and take inventory of the services you’ve provided in the past, the ones you provide now, and the ones you’ll continue to provide in the future. Now, make a few notes about which ones fill you up, which excite you, and which exhaust you. If you want your business health to thrive, you need to be providing more of the services you love and less (or none) of the ones that sap your energy.
Review your target audience
Now that you’ve taken a close look at what you’re doing in your business, it’s time to look at the people you serve. What/who is your target audience? How narrowly is your ideal customer defined? Do you work only with ideal customers, or are you working with anyone who contacts you? Are there certain types of customers you no longer want to work with? Are you working with them anyway?
This being the end of the year is an especially good time to start combing through your roster of clients, noting those you truly enjoy working with and those which drain you. Develop a focused marketing strategy around getting more of those great clients so you can phase out the not-so-great ones.
By offering services you love to provide and working with people who bring you joy, your business will be in its best health ever!When was the last time you checked the health of your business?
Look at your team members
I’ll start this by saying if you don’t have a team in place, that’s a key indication your business isn’t in its best health. You can’t do it all. Even if your team is you and one freelancer who helps you with project management, that counts.
Assuming you do have a team in place, are they all doing their best work? Do they live and breathe your brand when representing you and your business? If not, that doesn’t mean you don’t have great people on your team; but maybe it’s time to consider how you could do a better job of communicating your messaging and values to them. For this part of your business health check-up, take some time to chat with each of your team members (either as a group or individually) to find out what brings them joy, what they would like to be doing more of, less of, etc. Communication is key!
If you’re looking for a team of online marketing specialists, I know a great one 😉
So now that we’ve looked at three key parts of your business health … Branding, Finances, and those you work with, you’ve got the info you need to start making sure your business is in good health. And if it isn’t, you’ve still got time to make changes and improve things before we slip out of 2018 into 2019.
How does the health of your business look, and what will you do to make it better?
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!