Earlier this week I had the pleasure of being on an Infusionsoft webinar unveiling the changes and upgrades they’ve made for the Winter Release 2012. I have to admit that some of them are really pretty cool too … especially the changes pertaining to social media!
Probably one of the biggest and best changes is regarding the ecommerce area. They are making it much more user friendly and organizing it so it’s easier to use. Subscriptions will now be considered products, so you’ll finally be able to charge shipping on subscriptions. Plus, all shipping options will be in one central location instead of being segmented in different areas for the order forms and shopping cart – it just makes more sense to be able to access shipping information for everything in one easy place. A great tip from one of my team members is that you may want to go in and update the name of the shipping options you have for your order forms BEFORE they make the change. Just add “Order form” in front of your current shipping so you’ll be able to distinguish which options are which.
Now … for the cool changes they’re adding so you can integrate social media more easily. With this new Winter release, you’ll be able to share your emails and webforms through social media. Rather than having to post information from an email to your blog and sharing it that way, if you have an email you want to share through social media, you’ll be able to quickly and easily share the email through Twitter and Facebook! LinkedIn currently isn’t an option, but hopefully that will be coming soon. People who receive your email will also be able to share it through social media, and you’ll be able to track shares and views.
If you’ve ever wished you could easily have a simple webform that took your prospects to a more complicated one seamlessly – so you can get their first name and email address and then move them on to the next page for their shipping information so you can get what you need to ship your freebee to them, this update will allow you do just that easily, without having to do any extra coding!
Well those are the highlights of the Winter 2012 release. I can’t wait to see what they have in store for us in their Spring 2012 release! If you’re thinking about making the switch to Infusionsoft, already have an account and need help setting everything up or need any Infusionsoft support at all, just drop us an email and schedule a complimentary 20 minute consultation to see if we might be a good fit to join forces and make your life easier. We’re happy to help!