I was thinking about a song my children sang at church when they were younger. One that my great grandchildren sing now.
It’s called This Little Light of Mine. In the first verse they sing “This little light of mine, I’m gonna let it shine.” In the 2nd verse they sing “Hide it under a bushel NO! I’m gonna let it shine.” When I think of that song, I think about how so many small businesses are hiding the light of their businesses under a bushel by skimming down on marketing, and not including Public Relations as an integral part of their marketing strategy.
They often think of Public Relations (PR) as something extra they do when something “big” happens in their business. It is, but it is so much more than that. PR should be an integral part of your marketing strategy because its sole purpose is to get you more exposure! And isn’t that what we all want? More visibility?
What a rush it is when your press release is picked up by a major publication, or you land a new client from an article you published on LinkedIn or that new syndication site you found. Not to mention the increased interest in your company and the services you provide because people are seeing you everywhere online. This is why it is so important to keep your PR and marketing hat on and continually market your business through as many channels as you can.Make PR an integral part of your marketing strategy. Its sole purpose is to get more exposure!
So many small business owners also make the critical mistake of not following through. They do a press release one month, send it out to 5 places, add it to their blog and consider themselves done. This will not give you the results you need. Instead, send it out to at least 10 to 15 of the free press release distribution places, invest in one or more paid submissions, send it out to your local media and other relevant business journals or business editors, etc. But don’t stop there! You also want to make sure that same press release gets added to your blog, social media efforts and your media kit. You can even send some of your press releases out to your list or clients to let them know of a recent accomplishment or something that has your business in the news. Don’t forget to social bookmark them as well. Now, do the same with your articles and you’ll start seeing more results and even more clients.
Don’t stop at press releases and articles you’ve written though. Another great way to keep the public relations chain going is to toot your own horn when someone features you or your company in an article or interviews you for their newsletter or podcast. A good example for me was when I’ve had the pleasure of being interviewed on someone’s podcast about how a marketing support company such as ours can help speakers and coaches get out, and stay out of marketing overwhelm. Or how speakers and coaches can partner with a VA to help them build and grow their businesses, have more time and make more money! Once the interview was live, I didn’t stop there. I sent an email out to my list with a link to the podcast, then shared it on Facebook, Twitter, and everywhere else I could think of to share it. I was even able to share it in a few Facebook groups when appropriate. The trick is to get it out there. Which makes me realize I might need to start looking for a few more podcasts that might be a good fit for me!
Another good example is when my website was featured in an article by one of my wonderful clients. With his permission I saved the article as a PDF and it’s now featured in the media section on my LinkedIn profile … in addition to sharing it on whichever social media platforms were appropriate. Yes it’s an old article, but still relevant.
I currently have the privilege of being a regular contributor to Soar to Success Magazine. What an opportunity to be featured in such a great magazine. You can check out the entire issue by clicking on the image below.
Yes, PR and marketing can take time, but if you do it right and do it often, it’s so worth the investment. Sometimes it’s all about using your imagination to see where and how you can shine your light!
Don’t have the time or expertise to make sure your business light is shining brightly? Just let us know, we’re glad to help.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!