I was thinking about a song my children sang at church when they were younger – it’s called This Little Light of Mine. In the first verse they sang “This little light of mine, I’m gonna let it shine.” In the 2nd verse they sang “Hide it under a bushel NO! I’m gonna let it shine.” When I think of that song, I think about how so many small businesses are hiding the light of their businesses under a bushel by not including Public Relations as an integral part of their marketing strategy.
They often think of Public Relations (PR) as something extra they do when something “big” happens in their business. It is, but it is so much more than that. PR should be an integral part of your marketing strategy because its sole purpose is to get you more exposure! And isn’t that what we all want? More visibility? What a rush it is when your press release is picked up by a major publication or you land a new client from an article you published on LinkedIn or that new syndication site you found. Not to mention the increased interest in your company and the services you provide because people are seeing you everywhere online. This is why it is so important to keep your PR hat on and continually market your business through as many channels as you can.PR should be an integral part of your marketing strategy because its sole purpose is to get you more exposure!Click To Tweet
So many small business owners also make the critical mistake of not following through. They do a press release one month, send it out to 5 places, add it to their blog and consider themselves done. This will just not give you the results you need. Instead, send it out to at least 10 to 15 of the free press release distribution places, invest in one or more paid submissions, send it out to your local media and other relevant business journals or business editors, etc. But don’t stop there! You also want to make sure that same press release gets added to your blog, social media efforts and your media kit. You can even send some of your press releases out to your list or clients to let them know of a recent accomplishment or something that has your business in the news. Don’t forget to social bookmark them as well. Now, do the same with your articles and you’ll start seeing even more results and even more clients.
Don’t stop at press releases and articles you’ve written though. Another great way to keep the public relations chain going is to toot your own horn when someone features you or your company in an article or interviews you for their newsletter or podcast. A great example is when I was recently interviewed on the “Natural Born Coaches” podcast with Marc Mawhinney about Virtual assistants, and how Coaches can partner with a VA to help them build and grow their businesses, have more time and make more money! Once the interview was live, I sent an email out to my list with a link to the podcast, then shared it on Facebook, Twitter, Google+ and everywhere else I could think of to share it. I’ve even been able to share it in a few Facebook groups when appropriate. The trick is to get it out there. I’ll even share it here as an opportunity to continue to promote! Just click through to listen to the entire interview.
Another good example is when my website was featured in an article by one of my wonderful clients. With his permission I saved the article as a PDF and it’s now featured in the media section on my LinkedIn profile … in addition to sharing it on whichever social media platforms were appropriate.
Yes, PR and marketing can take time, but if you do it right and do it often, it’s so worth the investment. Sometimes it’s all about using your imagination to see where and how you can shine your light!
Don’t have the time or expertise to make sure your business light is shining brightly? Just let us know, we’re glad to help.
Find out more about why you should be using PR in your business by downloading our FREE report on how NOT to fall prey to Super Speaker Syndrome and how to unleash your super powers!