We recently started adding QR codes containing the attendee’s contact information to the back of attendee nametags for our industry’s annual conference. This gives attendees the ability to add someone else’s contact information to the contacts in their Smartphone by simply scanning the code with a free QR Reader. While this is just one very simple way to take advantage of QR code technology, it was a huge hit with our members.
QR codes are often a much overlooked marketing tool of business, and a free tool at that. Why are QR codes so useful? 65% of consumers have seen and know what a QR code is. And, although QR codes are only effective for people with smart phones, there are 91.4 million people in the United States alone who own one.
But using QR codes is not about just slapping them up willy-nilly and expecting results. Like any other marketing tool, there needs to be a bit of strategy involved. The trick is to place your QR codes where consumers/clients/prospects can “see” them, but also places where they would have their phone close at hand. Most importantly, though, you want the code to take them somewhere specific, for a specific reason. Here are some examples and ideas for using a QR code:
Your business card: We are seeing more and more double-sided cards with the backside being reserved for QR codes and social networking links. Use a QR code to send people to a special offer page where they can download a special report and opt in to your newsletter. Don’t make the mistake of sending them to your home page. They can get there easily enough by typing in the URL provided on the front of your card. Have your QR code linked to a special page of your website that has a unique offer just for them. You could also send them to a special page with a discount code for one of your products or services, or even a video on YouTube. Be creative!
Direct Mail and or Online Advertisements: Post cards, mailers and online ads are a great place for QR codes. Include one with the message “Scan with your Smartphone and get _______________” (fill in the blank with whatever your offer is) and include the link within your QR code.
To Enhance Social Media: QR codes are also a handy tool for building your social networks like Twitter and Facebook. “Tweet me” or “Like me on Facebook” can be combined with a QR code and placed on a sign, poster, or business card to get action on the spot. You can also add QR codes to a blog post, your email signature and a host of other places. This is also an awesome way to “strike while the iron is hot” and get clients to Like or Follow your Page when you are at trade shows or networking events. Scan, Like, done.
The bottom line is QR codes can be great way to promote your business, drive traffic to your website or social media sites, and are simple to create. One of my favorite sites to generate free QR codes is http://qrcode.kaywa.com//. You can also Google “free QR code generator” and you’ll find several others.
Don’t forget to download a free QR code reader to your own Smartphone so you can see how others are using them … they are everywhere!
Try it, you
might just “Like” it 😉
And we’d love it
if you did …
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