For those of you that use 1ShoppingCart.com as your all-in-one solution to streamline your email marketing and product sales, they have just released some new updates that are sure to please. One exciting new update to the 1SC system is the Broadcast Link Tracking system which tracks activity when your subscriber clicks on a link in your broadcast email. One thing to note, though, is that this link tracking system is available on broadcasts at present, but not on autoresponders.
Before sending your next broadcast message within the Email/Marketing section of 1SC, click on “Link Tracking” just under “Send Broadcast,” then choose either the “Track Clicks” or “Track and Segment for Follow Up” check boxes at the top of the broadcast. You can only choose one. 1SC will take any links you’ve included in the broadcast and replace each of them with a tracking link to track activity. This will not affect the final destination of your link, and the link will not change within your broadcast; it simply cloaks the link for tracking purposes. These trackable links work both for html AND plain text messages. (Note: With plain text messages, you must use a qualified link for the system to track it, e.g., http://www.abc.com/buynow. Once the broadcast has been sent, you can search relevant stats for analysis. I’ll expand on this more below.)
What’s the Difference between the 2 Tracking Options? With “Track Clicks,” your links will be replaced by 1SC’s tracking links so you can see who ‘clicked’ the link. With “Track Links for Follow Up” option, 1SC will again replace the links with tracking links and give you more information about the activity of each user who clicked the link. For example:
- Did they add a product to their shopping cart from your site?
- Did they go to checkout but then abandoned the cart?
- Did they even click the link?
- How many unique clicks were there vs. the total number of clicks?
- Did any sales result from the broadcast? If yes, what was the total of the sales?
What is really exciting about this new tracking feature is that it gives you the ability to export names of people who purchase a product, subscribe the names to an autoresponder and then resend a broadcast to just those that did NOT open the broadcast email, and more. Imagine being able to send a follow-up email to only those that abandoned the cart and did not purchase.
Just think of the possibilities!
In short, this new broadcast tracking system is a huge step forward for 1ShoppingCart.com and one feature you should look at closer and initiate into your marketing strategies. If you don’t use 1SC and want to know how we can help you integrate 1SC into your business … we’re here to help!
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