There are a ton of “techno-nerd” buzzwords being tossed about these days, and “social capital” is one of them. However, social capital is not only something very real, but also very valuable in our business community these days.
If you want to get specific, the exact definition is: the network of social connections that exist between people, and their shared values and norms of behavior, which enable and encourage mutually advantageous social cooperation.”- Dictionary.com
In layman’s terms, it’s building lasting relationships with people. Personal connections are the new currency of today’s business world. No butterflies and rainbows. No BS or fluff, just REAL connections with REAL people.
Connecting with people is much more than going to a networking function and papering the room with your business cards, or collecting “likes” on your Facebook page. It’s following up with the people you meet, staying in touch and nurturing that connection.
Here’s an easy one for you: Make a list of 30 people you want to stay in touch with this year. They could be past clients you’ve become disconnected from, a prospect you’d like to get to know better, or a like-minded business person you’ve recently met. Send them an email or call them and ask how it’s going. Look them up on Linked-In, Facebook or Twitter and connect with them there – and then actually connect with them and start building a relationship. If the connection is worth cultivating, don’t let it drift away.