If you’ve already tapped into the valuable business tool known as “blogging” you don’t need me to tell you that blogging has the potential to be a more effective marketing medium than Facebook or Twitter. But if you have not ventured into the Blogosphere, or it’s something you have been thinking about doing, but just haven’t gotten around to it, it’s something you as a business person really should consider.
Blogging is an amazing platform in which to deliver value-added information about your products or services; plus it is a fantastic way to communicate with those in your target market, your customers and clients, and share industry-specific information and tips in a format that is longer than a 140 characters.
Reasons to Blog for Business:
- You can publish articles about your customers, clients or team members. Shine the spotlight on them. Warm fuzzies all around.
- You can share information, product reviews, tutorials, or how-to info that would be of interest to your target market and ideal client or customer. Value-added information is always a crowd-pleaser.
- Blogs are excellent traffic drivers for your website.
- It’s humanizing. For those of us who market virtually, it is an excellent way to reach out to our prospective clients, existing clients, JV partners, and anyone else who may be located in other states or countries who we may never meet face-to-face. Blogs allow you to peel back the layers of your company and let readers see the person behind the work.
- Fresh content. Search engines LOVE fresh content. Frequent blog posting is like injecting the Search Engines with go-go juice.
- Blogs give you a chance to poll, survey, and engage with your readers via the comment box on your blog.
- Blogging allows you to become a source of value for your readers. The information your customers/clients and prospective clients want and need is out there. Wouldn’t you rather they come to you for it? Be the “Go To” person.
- Blogs communicate the essence of your brand, are great for lead generation and keeping you visible.
- Blogging builds credibility. Creating solid and relevant content is a great way to communicate to your readership that you really “know your stuff.”
- Blogging builds a community. And a tribe. Who wouldn’t want a “tribe?”
What NOT to do on a business blog:
- Just like Social Media, blogs are not a press center. Yes it is ok to have announcements about what your business is doing, but practice the Participate Not Push theory. 80% of the time you want to be creating useful content for your readers. 20% of the time can be reserved for selling and topics specifically about or promoting your own business.
- Not posting consistently. Many blogs peter out after about 3 months due to posting inconsistently. Readers are fickle … they go where the content is and if it’s not on your blog, they will find somewhere else to find it.
- Vent, whine, or talk smack. The Internet is written in ink, not pencil … it stays out there, so think before you publish.
- Make your blog look totally different than your website. So people don’t think they’ve landed in a foreign land, have your blog reflect the colors and style of your website. You want a consistent look for your branding.
- Not wachin ur spellik an grammar. Everyone makes a booboo now and then, but consistent typos and poor grammar will drive your readers off quickly. Proof your work carefully. If you aren’t good at catching your own errors, have someone else proof your work for you.
So if you’re among the ranks of business owners who have never considered starting a blog, or have been on the fence about it … why don’t you give it a whirl! Start small if you must; but start, and be consistent.