While I’m sure there are things far worse than finding out that beautiful newsletter or broadcast you worked so hard to perfect doesn’t quite meet your standards when it lands in the inbox of someone using a specific email client, it’s still very disappointing. We all want our creations to look just as good when they are opened by the recipient as they did when we hit the “publish” button to send it on its way.
You can always (and should) use the preview option, as well as send yourself a test message before sending; but just because it looks good in preview or when it lands in your Gmail account, doesn’t mean it’s going to look good for everyone else.
Several email marketing platforms have a feature that lets you take a peek to see how your newsletter or broadcast will look in a few other email clients. At least MailChimp, Constant Contact and Get Response do … and it’s typically called Inbox Preview.
In MailChimp, Inbox Preview is a paid feature and uses a token system. If you have a Forever Free account, you still have the original preview function. MailChimp Pro accounts receive 1,000 free tokens each month. Monthly Plan users receive 25 free tokens each month, but can purchase additional bundles of 25 for $3 per bundle. Your free tokens expire and then replenish at the beginning of each billing cycle. It is also a paid feature ($10 per month) in Constant Contact, but appears to be a standard feature in Get Response.Does your email marketing platform have an inbox preview feature?Click To Tweet
While you might not need to use this feature a lot, you might have one recipient using an email client that needs to be tweaked a bit when you use a lot of graphics or formatting, so it might be a handy tool to have on hand.
I use MailChimp. I tested one of my newsletter tips through about 8 of the different email clients and devices. Gmail looked great. Everything looked good on Outlook – except there wasn’t any padding between the “Tips & Tricks” graphic and the text. Not sure I’m thrilled about that. Everything else looked good except for how the share buttons render on the Android. I’m not sure if that can be fixed on my end though since MailChimp determines where and how they are placed. All in all, I was pretty pleased with how things look on the receiving end. I hope yours looks just as good on the receiving end as it does when you hit “send!”
Do you know how your newsletter or broadcast looks when it lands in someone’s inbox?
Also published on Medium.