Fat fingers unite! Facebook and Instagram have done it again. A good thing too!
Time and time again, I read woeful posts on discussion groups or on social media from business professionals who feel as if they are beating their heads against the wall with their content marketing efforts. Comments like, “nothing is working,” “no one reads my blog posts,” or “no one opens my email” are becoming commonplace. Is this all too common woe affecting your business?
Or do you even have one?
If you make a living online, you’ve most likely been collecting email addresses for quite some time. So…what are you doing with all of those names and email addresses?
For most professional speakers and coaches, an active Facebook Page is an essential piece of your overall content marketing strategy. While we do want to be active on our profile (because I believe that’s where we can build some mighty relationships), it’s equally important to drive people back to our business page, because that’s the best representation of our companies.
You know that feeling you get in your gut when you’re talking to a prospective client who sounds like they would be a great fit, but something just doesn’t feel right? Or when you’re talking to a prospect who doesn’t “fit” on paper, but you know in your gut they would be a great client? Those are your instincts.
Let me tell you. I have been working “virtually” since before Google was a thing. Cross my heart! Though you probably can’t tell by my youthful, girlish looks, I was providing virtual assistance before it became an industry. Yes, I’m a dinosaur, but that’s exactly why you should listen to what I’m about to say.
Social media is a huge part of most savvy business professional’s online presence and relationship building practices. Once used “in addition to” the more traditional marketing strategies, social media is now firmly embedded in the fabric of today’s business’ marketing plans.
You might be saying … what? Another post about PR? My answer would be yes! A well-thought out and executed Public Relations plan can go a long way toward helping a business reach more clients, establish the desired perception of their business, drive traffic to their website and generate more sales.
It’s not about what you do. It’s about what you do for them.
My team spent a lot of time developing some new website content for a client. And in doing so, we carefully broke down the business in terms of features and benefits. When you’re marketing your products and/or services, are you promoting the features of your business, or the benefits they provide?