Most of us who are in business for ourselves fall into the same trap; we’re “too busy” working in our businesses to work on our businesses, doing silly things like marketing our services.
What comes to mind when others think of you and your business? When they reflect back on doing business with you, or their association or interaction with you, does the word integrity come to mind? Or do they question your actions or think of their past dealings with you in a not so positive way?
It’s amazing to think back to my early days as a business owner when a fax machine was a required piece of office equipment. Can we even clearly remember a time before smart phones and Internet? Barely!
If I’ve learned anything over the 25+ years I’ve been in business, it’s that you can’t do it all yourself, and you can’t run a small business (or any business) without spending a little money.
The most recognizable brands in the world are beloved because their customers trust them and, as a result, are loyal to them. Businesses like McDonald’s, Starbucks and Apple are what they are because everyone knows what to expect when they interact with them. It’s all about brand continuity!
We all love our clients. And if we are smart business owners, we understand our clients are the only reason we remain in business. If we understand this, then practicing client care should be a no-brainer.
No clients. No business. It’s simple math.
The question is, do our clients know we love them and appreciate them? The bigger question is, do you ever TELL them you love and appreciate them?
In the year 2000, the average attention span of a human being was 12 seconds. As of September 2018, that average had fallen to 8 seconds.
Just like your physical health, your business health is important. But having a healthy business requires a lot of work on your part, and also involves making some tough decisions from time to time.
As a speaker or coach, your clients and potential clients are quite literally investing in your personality as much as they are in the information you can bring to them. And, I suppose, the same could be said for most types of service providers. The question is … how do you walk that line between being personable and being professional in your marketing?
If you are honest with yourself as a business owner, you’ll admit you’re doing what you do because you want to earn a living. You want to be able to support yourself and your family. You want to make a profit. You also understand you have to spend a little to make a little, so you do.