I’m always talking about how important it is to promote your blog post on your social media channels once you’ve published it.
Now that you know the 3 main components I believe you need for an affordable, yet effective content marketing strategy, it’s time to learn about promoting your blog posts in order to get your content out in front of your viewers.
Tomorrow we enter the last week of the year. I don’t know about you, but for me, time has flown by so fast; it’s been a bit difficult for me to keep up.
Here we are, half-way through the last month of the year. The question is, are you ready for a successful new year?
Things change … in business, and in our personal lives. It’s inevitable. And when things change in one area, it almost always causes change to happen in another.
It’s common knowledge that email marketing has become one of the easiest and fastest ways to reach your audience, get your content in the hands of your target market, and ultimately make money online.
Tomorrow is Thanksgiving here in the good ole’ US of A. While Thankfulness should be a moment by moment occurrence in our lives, this is the time of year when you typically see these posts about thankfulness, 30 days of thankfulness posts on Facebook, and all of the other obligatory comments and posts about being thankful.
How confident are you in your digital marketing strategy? Or better yet, do you even have one?
If you aren’t sure how to get it right, you’re not alone. You don’t have to be a natural to have success in this area. You just have to learn how it’s done.
All your marketing on the internet should cultivate an eager awareness about your brand. Your fans should be excitedly awaiting your next video or blog post. This sort of attention might take time to develop and build, but it’s lucrative once you do.
Digital Marketing Basics
If you want to be great at digital marketing, you’ve got to master your content strategy first. Do you know what kind of content your fans want? Here are a few examples of content formats:
- Industry-related Blog Articles
- Video Blogs
- Explainer Videos
- Behind the Scene Photos
- Interviews with Industry Pros (audio or video)
- Memes and Jokes
- Motivational quotes
While Memes and Jokes (and a few cat or dog photos) are great, your content should be about more than pure entertainment. Use it to reinforce your brand image in your audience’s mind.
The best way to do this is to pick two or three key words you want people to associate with your brand. Every video or blog post you create should reinforce at least one of these word associations.
Like any other speaker or coach, you want to be the top brand in your niche. That means doing delivering quality text, photo, and video content on a regular, consistent basis.
Get your fans into the habit of viewing your content. If they know your brand maintains an active content schedule, they’ll start to anticipate and be on the lookout for it. Many small businesses achieve success by posting one new piece of content per week.
The Internet rewards speed and consistency. Become adept at delivering good content on a consistent basis if you want to win the digital marketing game.
How to Get Started with Digital Marketing
It’s not difficult to get started with digital marketing. Here are three steps to get you get you on the road to digital marketing success.
- Design Social Media Pages That Look Great and Provide Value and Benefit
Your brand’s social media pages can not only look great, but also be a great source of value and benefit. When done right, Social media profiles are an easy way to stand out from the crowd. Design graphic assets that fit the dimensions of each platform. This might take a little time to set up, but you’ll only need to do it once; and it’s more than worth it. People notice your attention to detail when you take the time to make your online presence look great.
- Set Up Your Content Strategy
Consistency is the top priority for your content strategy. Don’t get so ambitious you miss your goals. Create a realistic content schedule based on the resources you have available. Having said that, the more frequently you post good content, the better off you’ll be. How many times you post each day will determine on the individual platform. You can post multiple times a day on Twitter, while 1-2 posts per day on your Facebook page is best. Don’t forget to check your stats to see what time of day is best for your audience. If you’re just getting your feet wet, keep an eye on your schedule and aim to increase your posting frequency over time. Consistency is the top priority for your content strategy!
- Iterate and Experiment
You won’t get your social media strategy right on the first try. It takes time and experience to learn what your audience wants from you. It’s really all about experimenting and seeing what works and what doesn’t. Experiment with different kinds of content, different calls to action, and different times of day. You want to discover what works best for your brand on social media. Try at least one new idea each month until you figure out your most effective techniques.
You’ve got what it takes to be a great digital marketer. These tactics can be challenging, but don’t stop when it gets tough, or because you don’t see a ton of results all at once. If you are posting regularly, people will notice!
Keep at it and continue to work on your marketing strategy until you see the results you want.
If you need help developing a good digital marketing strategy, or need help with an existing one, let us know. It’s what we do and we’re happy to help!
There’s a business owner I know who should get an award for most apps downloaded on a single device.