Let me tell you. I have been working “virtually” since before Google was a thing. Cross my heart! Though you probably can’t tell by my youthful, girlish looks, I was providing virtual assistance before it became an industry. Yes, I’m a dinosaur, but that’s exactly why you should listen to what I’m about to say.
Social media is a huge part of most savvy business professional’s online presence and relationship building practices. Once used “in addition to” the more traditional marketing strategies, social media is now firmly embedded in the fabric of today’s business’ marketing plans.
You might be saying … what? Another post about PR? My answer would be yes! A well-thought out and executed Public Relations plan can go a long way toward helping a business reach more clients, establish the desired perception of their business, drive traffic to their website and generate more sales.
It’s not about what you do. It’s about what you do for them.
My team spent a lot of time developing some new website content for a client. And in doing so, we carefully broke down the business in terms of features and benefits. When you’re marketing your products and/or services, are you promoting the features of your business, or the benefits they provide?
It happens to everyone at some point. You get sick, someone in your family gets sick, you have a power failure, a broken computer, or something completely unexpected throws you for a loop and puts you behind.
Business survival may differ from “personal survival,” (there are no canned rations or underground bunkers involved) yet it is still a critical piece of our longevity. Here are eight important points to remember to help your business “survive and thrive,” even in the toughest of economic times.
I wrote a blog post a couple of years ago about 15 random things NOT to do on social media. It must have ht a nerve for many, because it has been my most popular blog post ever, and was also picked up by Social Media Today. I loved social media back then, and still do. What is really sad though is people haven’t learned, and are still doing the same random no-nos they were doing then.
Running a business today often feels like mission impossible – trying to accomplish more while facing enormous challenges along the way. It’s not easy, but in order to succeed, you need to be clear on exactly what you need to accomplish.