If you were to poll a hundred entrepreneurs to ask them if they love handling their entire workload and all of the technical marketing or administrative tasks that go along with operating a business, I would be surprised if you got a single, solitary yes.
If you build it they will come … uh, no they won’t if you don’t tell them about it!
The question is, do you have a content marketing plan?
Oftentimes, one of the the biggest challenges for business professionals can be self-promotion. Many people simply find it difficult to talk about themselves, and struggle to tell the world how “good” they really are.
According to Wikipedia, a best practice is a method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark. In addition, a “best” practice can evolve to become better as improvements are discovered.
I’ve often written about some of the signs that indicate you might be in need of a website makeover. These have included a lack of leads, no blog function, no social media links, no bells and whistles, and pages heavy with sales copy, among other things.
Almost every business owner I know uses social media in one way or another. Users all over the world start their day off by logging onto platforms like Facebook, Twitter, Instagram, and Pinterest.
Right now, video conferencing, online meetings, webinars, online courses, anything online video-related is hot.
Under normal circumstances, business professionals are typically busy, or maybe even crazy-busy, depending on their circumstances. Right now, with most of the world in some phase or level of quarantine, crazy-busy may be the most appropriate choice of words.
I was thinking about a song my children sang at church when they were younger. One that my great grandchildren sing now.
No matter what business you’re in, a critical part of getting new business is that all-important client interview.