Back when I first opened my business and the earth was still cooling, marketing was expensive. We’re talking printed brochures and flyers and ads in the paper or in the telephone book. Creating a marketing budget that would create results was not for the feint of heart.
Social media continues to be a great way to build relationships, get more exposure and increase your online marketing efforts. However, just as important in managing your social media efforts is doing it right to prevent social media blunders.
Last Wednesday I talked about why blogging for business is a good idea. This week, I’d like to look at 4 benefits I believe you won’t want to ignore!
Most successful speakers and coaches work extremely hard on their business. Not only are they handling the day-to-day responsibilities involved in coaching their clients or speaking at events; they’re also working on getting new clients, mastering their social media platforms to share great content and connect with their followers, and continually working to build their brand … among other things.
In today’s digital world blogging has become, and continues to be, an important component of content marketing.
While this may seem like basic info to many email marketers, it’s still an important one that bears repeating.
Just yesterday, one of my connections on Facebook asked how long people had been in business. A question that started me thinking about not only the length of time, but the metamorphosis my business has experienced over the years.
I rarely post about my team and the services we provide because, well, this blog is about you and your business, not me and mine!
Whether you’re just starting out with an email marketing plan, or have been consistently sharing your business’ information for years, there is more to an effective email marketing campaign than tossing together some tips with an image or two.
Have you checked in with your past clients lately? Or how about all those leads that never went anywhere?