Well here we are folks, entering what is considered by most to be the biggest holiday break of the year. Just one more week until Christmas, then the following week we’ll be ushering in the new year. My how time flies, especially during these last few weeks of the year.
Here we are looking at the back end of 2019, setting our sights on a shiny new year.
This is when most of us tend to start thinking of ways we want the next year to be better than the last. It’s when we start the process of setting goals and plans for our biggest, most successful year ever. And that’s great! Go with the momentum while inspiration strikes!
I keep hearing it, and I know you keep hearing it too. “The money is in the list!” Yep. That’s right. The list!
You want your ideal client to fork over their name and email address so you can stay in contact with them, send value-added information that speaks to their needs and pains (never spam), tell them about your latest and greatest service or product and share information you believe will provide value and benefit.
You’re swamped with work, so you let your blog go a couple of weeks or even months without publishing anything new. You have no time to Tweet or post any updates on your Facebook page. No time for networking. No updates on LinkedIn …
I republished an article last week on my blog, that I’d published about a couple years ago. It resonated with my readers then, and most likely is now. Which really wouldn’t be a surprise, as the article was about productivity tips. Who among us isn’t trying to find as many hours in the day as we possibly can? Especially now, while we are smack dab in the middle of the holiday season!!!!
If not, then you must be doing something right! One of those “right” things could very well be that you’ve been keeping WordPress and all of your plugins up-to-date.
It’s been a while, so I thought it was high time I wrote another post about how to get more out of your work day… aka: how to be more productive. And since I think we can all agree social media eats more of an online marketer’s productive working time than any other activity, let’s focus on that.
I’m still surprised when I speak with a prospective client and discover they aren’t taking advantage of social media in the way they should. They struggle with visibility, yet are leaving a HUGE marketing segment on the table.
If you’re like many of the people we work with on a regular basis, there’s a good chance you don’t have a section in your marketing plan dedicated to content. We all know content is important, but, let’s be honest with ourselves. It’s time-consuming to create. It’s costly. And it’s not as easy to roll out as some of the other forms of marketing (like social media). But, content is tremendously important, and should be working closely with your social media activities as part of your greater, overall marketing plan.
This world of Internet marketing in which we live calls for businesses to produce a large amount of content. From blog posts and social media updates to press releases and general website content … businesses need content. Period. There should be a content marketing plan within your overall marketing plan. (I know. I know. Another project to tackle, but it’s important!)
As you sit down to draft your content marketing plan, here are five strategies to keep in mind.