Did I just say wealth of your content? Yes, I did. Wealth. Your content is valuable isn’t it? If it’s not, then you might as well stop right there and go on to something else. However, if it does provide value and benefit to your audience, then yes … it’s wealth to your business!
7 healthy habits to work into even your busiest days before stress kills you!
Business professionals are continually trying to come up with new ideas for just about anything related to marketing; from adding to their email marketing list to gaining new followers on social media. But there is one tool they are already using on a daily basis that can be tweaked and improved in order to enhance all of the above efforts – their email signature.
When you come to a standstill, find yourself in a rut or hit a block in your business, what do you do? Who do you turn to?
Most marketing savvy business owners know the goal is to drive people back to their website so they can wow them with their copy and get them to sign up for their free reports or opt-in giveaways, and ultimately become clients and/or buy their products.
Sounds easy, but it isn’t always.
In my experience, few business owners actually take the time to sit down and write a full-blown marketing plan. Unless they’re doing so in order to access funding, or as some sort of business course, it doesn’t normally happen.
I’m always talking about how important it is to promote your blog post on your social media channels once you’ve published it. Just slapping a blog post up on your site and hitting publish won’t be very effective if people don’t see your content. And they won’t see your content if they don’t know it’s there. Content promotion is so important if you want people to actually see what you post. Another great way to get more eyes on your stuff is to cross-post on sites like Triberr, Medium, and Tumblr.
A great analogy I’ve heard about business ownership is how it compares to being a plate juggler at a carnival. As entrepreneurs, our days consist of juggling many tasks (i.e.: spinning many plates) in an effort to keep our businesses moving forward effectively and profitably.
Email is great, but having an actual phone conversation with a client goes so much farther, and is a great way to increase client retention. So, if you haven’t picked up the phone and chatted with your clients lately, maybe it’s time you did!