By Deborah and John-Paul Micek
Oh My! People and crawlers and spiders, oh my! What’s a lost business blogger to do?
As you step into the blogosphere and try to start using your business blog for maximum marketing impact you may feel like Dorothy trying to reach the Emerald City in the Wizard of Oz. Only difference is you don’t have a yellow brick road to follow.
Or do you?
More and more business owners are starting blogs every day. Many of them are doing it with their focus being to get better search engine rankings that bring more traffic to their site, and with that, more exposure for their company. A worthy goal to have indeed.