By Suzanne Falter-Barns
Your mission, if you choose to accept it, is to take your work into the world and share it with others. But unless you can reach those all-important others, your mission is bound to be a dud.
But fear not. That’s why I’ve created this website and my Get Known Now Program; because after nearly ten years of building my own platform, I truly see it as one of the most critical things anyone who consults, coaches, writes, speaks or runs a small business can do.
Simply put, your platform is your reach in the world; it’s the degree to which your name is known and your work is recognized. It’s your following. It’s your buzz. And it happens to be the single most important factor that literary agents, radio bookers, news directors, T.V. producers, publishers, editors, magazine people, and even big-time publicists use when determining whether or not to work with you. More than one literary agent and editor in major publishing has told me they seldom consider proposals for books from writers with no platform.