By Alicia Smith
- No vision. Successful businesses have a clear vision or picture of their business purpose and mission. Your vision serves as a roadmap to help you see where you are today in relationship to where you want to be tomorrow. Your business plan serves as the mechanism that will help you to bridge the gap. When you don’t have a clear vision as to why you’re in business or where you intend to take your business, it’s like taking a road trip without a map. When you don’t know where you’re going, you’ll waste a lot of time, money, and energy trying to find the right road leading to your destination. A well-defined vision will help you stay focused and on track.