While having a conversation during a virtual tea party the other day, the subject of to-do lists came up. The quest to find the perfect to-do platform seems to be an ongoing thing for so many of my friends and colleagues. As many of you know I searched for the perfect to-do list app or program for quite a while. I’ve tried quite a few of them over the years, but nothing rocked my boat. I needed an up close, in my face solution that’s in front of me all the time. You know the old saying “out of sight, out of mind?” Well that’s how it’s been with all of the previous so called solutions I’ve found.
BizEase Client Case Study – Cheryl
Earlier this year, I decided to highlight a case study on my blog each month, to better communicate the many ways the BizEase online marketing team truly assists our clients.
We are all taught it’s not all about how you look … it’s inside what counts. That’s very true when talking about people, but not necessarily the case when we’re talking about your photo on your website and social media profile picture because that’s sometimes the first, maybe the only, place visitors will see the person behind the business. You!
I’m hooked on blogging. It is still one of the best ways I know of to get your content out there in front of your target market … and keep those who are interested in your “stuff” returning to your website time after time for more. In actuality, the main goal of content marketing, is to drive people back to your website, so it makes sense to me to add blogging to the mix.
It’s a team of online marketing professionals!
I know … you’re thinking “What a strange question!” But think about it. You know those pens, and mouse pads, and other really cool things you pick up while at a conference or trade show? Those promotional items with the company’s business name and logo on them? The ones that make their way to your desk? I don’t know about you, but I love coming home with a bag full of goodies like that. I can always use a new mouse pad or pen. I’ve still got one of those flat, floppy, rubber jar openers I picked up at a conference years ago.
Social Media is the primary marketing platform for today’s online business, and is becoming a big marketing component for brick-and-mortar businesses as well. Gone are the days when we had to worry about who had the biggest ad in the Yellow Pages, or how much it was going to cost to get a nice size ad in the newspaper. It was a big deal to be able to get your ad in the playbook for the local football team or on one of those paper place mats at Denny’s (Oh my goodness I’m really dating myself with this one!). But that’s not the case in today’s online world now that Social Media has entered the marketing realm.
Many of the tools coaches use aren’t something I use in my own business, and are a bit foreign to me. However, I’ve worked with a variety of coaches for more than a decade, and am familiar with the journals, drawing books, cards, videos, and some of the ice-breakers they use in their work. I have to admit, I find it all quite interesting.
I am very, very picky about whose freebie I choose to download; more to the point, whose list I subscribe to. And I never, EVER signup for the “done for you” or any other type of mass give-away event anymore.
Both Facebook and Twitter are scrambling to recover from information breaches, fake news, and spamming right now.