Some of our favorite platforms have been making some big changes lately – 3 in particular. One good, one not so good. And one, I’m not quite sure if I’m gonna like it or hate it … time will tell.
With social media being one of the primary methods of marketing for small businesses these days, a good follow-up system is crucial if you want to stay in the game.
For many of us, Facebook is the social media platform where our target market and ideal clients hang out. In light of this, we’re always trying to find the best ways to market our businesses on this ever changing platform. With the constant “tweaks” Facebook makes to its algorithms, it is increasingly difficult to reach your target market. Your organic reach keeps shrinking, and it seems as if all of our efforts are for naught.
So what do you do?
Are you a confident business owner? Do you know your worth and the value you bring to your clients? Do you act like the confident business owner you are, or do you stutter and hem haw around, second guessing your worth? How you see and represent yourself as a business owner will be how prospective clients (and other business owners) see you as well. Be the CEO of your business!
Email marketing is a pretty standard tool in the marketing toolbox for businesses nowadays. Especially if you’re a speaker, coach or anyone who markets via the Internet.
I know I’ve written about email marketing a few times before, but today I’m going to dig in a little deeper with some copywriting tips that will get your readers to actually read your emails and make them more effective.
It might seem like such a little thing, but a quick thank you when someone retweets your content or mentions you or your content on Twitter, can go a long way toward building relationships.
Continuing along the theme of recapping some of my favorite sessions at Social Media Week Lima 2018, this week’s newsletter features Tiffany Lanier. Her topic was Humanizing Video With Your Personal Brand.
Tiffany opened up by stating “Feeling good about what you do is how you show up,” followed by the question “What can you do to start showing up more human in your business.” Excellent question, and definitely something for me to think about! Tiffany talked about how to define a personal brand and what it means for our businesses. She also talked about how to take our skills, experience, and interest to create engaging human video content to draw our audience to our personal brand.
A great example of someone doing just that … taking their skills, experience, and interest to create engaging human video content to draw our audience to her personal brand is Rachael Kay Albers, Awkward Marketing. Check out her videos and you’ll see what I mean!
Branding is what people say when you’re not in the room! Your brand is not just about colors or fonts or logos. When defining your brand, you need to know who you are …
- What are your core values?
- What are your dreams/goals
- What are your passions/interests
When creating video content, you need to know WHY you are creating the videos.
- Brand awareness
- Engagement & relationship building
- Marketing a particular product or service
- Building your email list
- A product launch or temporary campaign.
Tiffany pointed out that repeat viewership is priceless. If someone repeatedly watches your videos, that’s a good indication they are interested in what you have to say. Reward them! Send a Facebook message to someone who watches your live videos more than once and thank them. Offer them a PDF or something related to the video … do something to let them know you appreciate them.
One of my biggest takeaways from Tiffany’s session was that I personally need to (and this is exactly how I wrote it in my notes) start doing fricking live video … and have a fricking call to action inviting people to subscribe to newsletter, to schedule a call … just do it!!Reward those who are frequent viewers of your live video!Click To Tweet
The second thing that stuck with me about doing video (maybe because everyone else was saying the same thing?) was to be consistent. Schedule it if you need to, just be consistent.
And last but not least …
Know where your camera is!!
Did any of the nuggets I shared about Tiffany’s presentation resonate with you? If yes, which ones, and why? I invite you to let me know in a comment.
If you’re reading these words on the day this article was published on my blog, guess what? I am out of the office right now. I’m off the grid, taking a break, and enjoying some time just for me. Aaaaaaaah.
Something happened a while back, after returning from a convention. Something that confirmed my conviction that business owners should never use a third party platform (no matter how good it is) as their primary blog, or in lieu of their website.
“But I don’t need my own blog,” or “I don’t want to spend the time and effort on a website when I have a perfectly acceptable alternative,” you say.
Today’s post is yet another recap of one of the awesome sessions I attended at Social Media Week Lima 2018. I’ll try and sum up some of the things that caught my attention the most, so it makes sense. Highlighted this week is Angus Nelson, speaker, and blogger on the Those Crazy Nelsons blog!