One of the best ways to stand apart from your competitors, in my opinion, is by offering as much as you can, for free. I don’t mean your time or your product, or your services. I mean knowledge by way of free content.
You know those days when you feel your brain-power is stretched so thin you can’t focus. Those days when you can barely concentrate and are having trouble remembering what do do next. Or you have so many things to get done you wish you could clone yourself?
That’s called overwhelm. It’s a very common ailment among small business owners. And, there IS a cure!
One of your primary jobs as a professional coach or speaker is, or should be, growing your list. And one of the best ways to grow your list is to offer something free to members of your target audience in exchange for their email address. This concept of developing a lead magnet is nothing new in the world of Internet or Email Marketing, and you probably already have one.
Or do you keep them in the dark about your business goals and the direction of your business?
I’m going to assume that as a professional speaker or coach. I don’t have to ask if you’re on LinkedIn. LinkedIn is only continuing to grow and gain in popularity as we all become more and more connected to our social networks. Personally, I’m noticing LinkedIn is quickly becoming the most enjoyable of any of the other social networks to spend time on because it hasn’t hit that same level of drama the others have! On LinkedIn we’re still dressed for work, so to speak.
How to start your podcast
Marketing … how do I love (or hate) thee? Let me count the ways.
Public Relations in today’s digital age …
Marketing strategies come in many shapes and sizes. There’s print marketing, email marketing, social media marketing, word of mouth marketing, and top of mind marketing. Each of these is a mainstream, in-your-face marketing strategy.
If I’ve heard it once, I’ve heard it a thousand times: “Terry, I am not a writer. I can’t blog!”