If you’re one of the many business owners who woke up one morning to a wonky and out of wack cover image on your Facebook group page, I feel your pain. Apparently, Mark Zuckerberg and his Facebook minions changed the dimensions of the cover image for Facebook groups during the night while most of us were sleeping. Imagine that! (I’m still waiting for the business page profile image to make the change from a square image to a round one. I guess they’re just trying to keep us on our toes, because it hasn’t happened yet!)
December is a busy month for almost everyone, and self-care has never been more important. Holidays aside, there’s year-end to consider, the children are usually off school, friends and loved ones tend to drop by more frequently … there’s so much happening. As a result, chances are you’re eating more, drinking more, spending more, and sleeping less.
Content, content, content … we all have it, we all consume it, and we all want OUR own particular marketing message to get out there in front of our target market and ideal client.
Problem is, there is so much content “out there,” it’s difficult to be heard over the noise of all of the other marketing messages filling up and occupying the same space we’re trying to fill. This is simply one of the hard truths about doing business in a virtual world.
Many of you already know Twitter has doubled its character limit, increasing it from 140 to 280, so this might not be “new” news to some of you. For those of you who didn’t know about the increase in characters, you do now!
Basic dos and don’ts for email marketing
I would estimate 95% of the lists I subscribe to (perhaps more), send me absolutely nothing that is of any value to me, whatsoever. My email address is simply seen as a potential source of cash. I am, quite literally, a number.
Now that the Thanksgiving holiday has passed here in the US, many business owners take it as a cue that the “holiday season” has officially begun, and start leveling out and backing off marketing their businesses, in preparation for the ensuing festivities and New Year.
On this Thanksgiving Day, I am so grateful and thankful for the tremendous blessings in my life. Both personally, and professionally.
Thanksgiving is almost upon us. For those of us in the US, it’s the national signal to proceed with holiday festivities! Holiday shopping is already well underway with all the early Black Friday sales. Christmas trees are popping up across my Facebook feed as so many of my friends can’t wait to get started. Holiday party invites are coming in fast and furious, and planning is well underway for the BizEase team’s very own virtual Christmas party, which spans the continent. I love both Thanksgiving and Christmas; the spirit of the holidays, the joy of the season, the magic in the air … but boy oh boy can it be overwhelming.
Most people like variety. I know I do. And you know the old saying … “Variety is the spice of life.” A great way to spice things up for your target audience is to offer them a variety of ways to consume your content. Blog posts, video, audio, podcasts, reports and eBooks are a great way to offer up fresh content to your audience.
One of the things I enjoy doing is sending cards to my LinkedIn Connections cards from time. For various reasons. If they aren’t in my database – but someone I want to connect with on a more personal level, the first thing I do is check their contact info on LinkedIn to see if they’ve included their mailing address. Sadly, many don’t. So my next step is to go to their website. Which brings me to this week’s tip …