Content is super important when it comes to blog posts. You want to fill your blog with content that provides value and benefit to your audience. In addition to great content, you also want to make sure your post is visually appealing, and easy to read.
Face it. We’ve all been there. We’ve all been on the giving side of complaints, as well as the receiving end.
For years, email marketing was done primarily to get customers to either buy your products or sign up for your services. Businesses spent a significant amount of their resources acquiring new customer leads in hopes of selling to them.
Confidence – Shaken, not stirred. No matter what business you’re in, one key component of your success is the confidence you possess. It takes courage to run a business.
When it comes to the subject of support … marketing, administrative, whatever. Whether you refer to it as delegating, outsourcing, right-sourcing, sub-contracting … whatever you want to call it, the biggest issue always seems to center around money and how much it costs. Which is all well and good, as you should be concerned with cost when working with an outside service provider. However, it’s not all about the $$, or at least it shouldn’t be.
Content, content, content … we all have it, we all consume it, and we all want OUR own particular marketing message to get out there in front of our target market and ideal client.
Problem is, there is so much content “out there,” it’s difficult to be heard over the noise of all of the other marketing messages filling up and occupying the same space we’re trying to fill. This is simply one of the hard truths about doing business in a virtual world.
Are you investing in the health of your business by choosing quality over cost when it comes to marketing services? Or are you assuming all marketing companies are the same, and it simply doesn’t matter?
LinkedIn is one of the primary social media platforms I use for business. It’s one of the few platforms that continues to remain a “business” platform. It’s not a political cesspool like some of the others. It’s not a salesy platform. It’s simply a platform where people post relevant, value-added information in a cordial manner.
Have you ever noticed the desperation in some of the social media and email marketing tactics that hit your social media feeds or inbox? What’s interesting, is I often see others commenting about how it turns them off when it happens to them. It turns me off too.
Today’s digital world is noisy as heck! It’s not easy to be seen and heard above all the other “marketing noise” on the Internet.