A great analogy I’ve heard about business ownership is how it compares to being a plate juggler at a carnival. As entrepreneurs, our days consist of juggling many tasks (i.e.: spinning many plates) in an effort to keep our businesses moving forward effectively and profitably.
Email is great, but having an actual phone conversation with a client goes so much farther, and is a great way to increase client retention. So, if you haven’t picked up the phone and chatted with your clients lately, maybe it’s time you did!
I was chatting casually with one of my team members recently and she gave me a great idea for the blog post you’re about to read today.
What does your Twitter engagement look like? We all WANT more Twitter engagement, right? But are your tweets getting the engagement and activity you want from your followers? Or does it seem as if they are just floating out there in social media never-land … with no engagement or sign of being retweeted? Does anyone even see them?
As I sat at my desk earlier this week working on my marketing plan for the new year, I started jotting down ideas for today’s post— what sort of things should you resolve to do more of for your business in 2019?
Here we are again! The holidays are upon us and there’s a shiny new year straight ahead. This is a great time to set some business goals for 2019. As an online marketing professional, my team and I are always excited to see what happens when our clients start putting more effort into certain areas of their business.
There is so much digital noise out there, it’s becoming more and more difficult to get our content out in front of our target market. The “how” of content marketing changes so frequently, we need to keep reevaluating our marketing strategies. But, it’s how we get our content in front of our target market and ideal client, so what are we to do, other than keep up with the trends and keep on plugging away. There are, however, some tried and true methods we can continue to employ in an effort to get and keep as many eyes on our content as possible.
For most business owners, the month of December is jam-packed not only with year-end tasks, but for those of us who celebrate the holidays, there’s also a pile of to-dos to tend to in addition to the work we do for our clients. After the holiday hustle and bustle is all over and put away for another season, though, a magical thing happens.
Writing website and marketing copy, coming up with tag lines and freebies WE think resonate with our ideal clients is easy. Right? Well maybe not. Coming up with all of this stuff on our own without any input from our ideal client is much like proofing our own work … we see what we want to see. We know who we are. We know what we do. We know what our ideal client wants. Or so we think. The question is …