Marketing Support Specialist, Support Specialist, Virtual Assistant, Virtual Professional, whatever title you choose, they are business owners who work with their clients virtually.
Hey, y’all … is anyone else out there feeling a little tired after the holidays?
I noticed I haven’t written anything about self-care in a while, and it’s probably a bit overdue. It might not seem that important of a topic, but self-care is vital to the health and welfare of every business owner!
We’re almost two weeks out of one of the biggest holiday seasons in the US and Canada. For some of us, business slows down considerably, so we have plenty of time to take care of those behind the scene things we do for our businesses, take time off to spend with loved ones, you name it. However, many business professionals find themselves strapped to their desks during these lulls in business, fearful of losing income or even traction with their blogs or sites.
Ask business owners today, and most will tell you one of the keys to their success for getting and keeping clients as well as generating more sales and leads is building a great opt-in list.
“How do I capture my reader’s attention so they either open my email newsletters or read my blog posts?”
That’s the million dollar question, isn’t it?
So you’re booked solid. Past capacity. Unable to take on any new clients. Fantastic!
But, what do you mean you’re no longer marketing your services?
Do you enjoy blogging? How challenging is it to write a brand new blog post every single week? And sometimes even more than one? Hugely challenging. Well, the writing bit isn’t really too taxing, but finding topics to post about? That’s what seems to take the greatest amount of time for most people I talk to.
What happens when you find blogging too much of a challenge? Blogs die.
Three step year-end marketing review
At the beginning of the year, I reached out to our clients and requested a thirty-minute phone call to review how we’re doing, how things are going with their marketing, and to see how we might be able to help them make 2019 their best year ever.
Marketing, marketing, marketing. I know my posts have been all about marketing, marketing goals now and for the new year, but that’s what it’s all about if you want to be visible to your ideal clients.
Well here we are folks, entering what is considered by most to be the biggest holiday break of the year. Just one more week until Christmas, then the following week we’ll be ushering in the new year. My how time flies, especially during these last few weeks of the year.