The primary goal of marketing is to get your products and services out in front of your target market so they can see and experience your awesomeness. In today’s digital world, it’s easier to get in front of your target market and ideal client, but requires a little more schmoozing and a “different kind” of effort than it did in the older days when we could just take out a big fat, expensive ad in the Yellow Pages (you remember those, right?), place an ad in the newspaper or send out brochures and flyers via snail mail.
When speaking with clients and prospects about how to get started on social media, one of the biggest obstacles they express is regarding what to post and what to share. They simply don’t know where to start.
Last month marked the BizEase team’s five-year anniversary of working with a wonderful client by the name of Stephanie.
Last week I talked about the power of “getting” testimonials in your marketing strategy. Today I’d like you to consider the power of “giving” testimonials.
So you have a list. But your open rate could be better. It doesn’t matter how large or small your list is – size simply doesn’t matter. What matters is whether or not people are actually reading what you send them! If they don’t open them, they can’t read them.
How often do you find yourself in the middle of a simple task wondering, “Is this really the best use of my time?”
As an online marketing professional, I have the pleasure of handling tasks for business owners across the world to help them get out, and stay out, of marketing overwhelm. (Me and my hard-working team of experts, of course.)
Sometimes the transition is easy. Sometimes, not so much.
Have you ever eaten at a restaurant based on someone else’s rave review? Did you ever watch a movie because your friends and family (or colleagues) said it was an absolute must see?
Social media seems to be where most businesses focus their attention these days, yet there is still a great deal of value and benefit to blogging!
I publish a new blog post every Tuesday. I also publish a Marketing BizTip on Monday, and then an enhanced version of one of my newsletter tips on Thursday. I do so because it …
Let’s take a trip back to your school days for a minute. Were you one of those students who always did your assignments and never caused any trouble? Did you manage to stay out of detention? If so, you probably earned the trust of your teachers enough that if you missed a class, they assumed something must have come up.