I wrote a blog post a couple of years ago about 15 random things NOT to do on social media. It must have ht a nerve for many, because it has been my most popular blog post ever, and was also picked up by Social Media Today. I loved social media back then, and still do. What is really sad though is people haven’t learned, and are still doing the same random no-nos they were doing then.
Running a business today often feels like mission impossible – trying to accomplish more while facing enormous challenges along the way. It’s not easy, but in order to succeed, you need to be clear on exactly what you need to accomplish.
When a business owner tells me social media hasn’t worked for them, I admit I always raise my eyebrow just a little bit. However, I think I know why social media might not be working for these people.
We know blogging takes time and commitment. It takes time to come up with quality content and fresh ideas, and it takes commitment to post on a regular basis. Sometimes, it may even seem like one of those business chores you might be able to cut back on just a little and it wouldn’t make much difference.
Yes, I am aging myself here, but when I started my business (back then it was called Fastype), there was really no publicly accessible Internet to speak of. Let alone social media or digital marketing. So, I would market the same way everyone else did in those days of the early 1990’s—print, direct mail, a hope and a prayer.
I think about mindset a lot. Particularly regarding business. What’s interesting, is our mindset can be a tricky thing. We “think” we know what our business mindset is, but when we get down and dirty and dig in, we sometimes find out it isn’t what we thought it was.
Every day our inboxes are flooded with information, sales pitches, newsletters and more. This clutter makes those of us who use email marketing to reach our clients realize just how much noise there is out there, and how stiff the competition to be “seen” can be.
In the early days of my business, when I was office-based and worked only with local clients, I did a good bit of in-person networking.
Podcasting. Many business owners listen and subscribe to the podcasts of others. Many business owners have been interviewed on the podcasts of others. Some even host their own – very successful shows!
Investing in your business is a good thing. So, it sometimes confuses me when business owners are reluctant to invest in products, systems or services necessary to move their businesses forward.