Yes the permalink says “How to Make Next Summer More Restful!,” but Summer is just around the corner, so instead of talking about how to have a more restful summer after the fact, I figured I’d get a head start and rework this post to make it applicable to this summer so you can actually go out and have some fun!
With emails, texts, social media notifications, and the general looming sense of FOMO (fear of missing out) we experience when we’re away from our phones, our workday is riddled with interruptions and our productivity takes a big hit.
I’m always talking about repurposing your content and promoting it on social media … not just once, but over and over again. The thing is, we have all this great evergreen content, so posting it on your blog once – never to be seen again, is a waste of good content.
Most of us who are in business for ourselves fall into the same trap; we’re “too busy” working in our businesses to work on our businesses, doing silly things like marketing our services.
What comes to mind when others think of you and your business? When they reflect back on doing business with you, or their association or interaction with you, does the word integrity come to mind? Or do they question your actions or think of their past dealings with you in a not so positive way?
It’s amazing to think back to my early days as a business owner when a fax machine was a required piece of office equipment. Can we even clearly remember a time before smart phones and Internet? Barely!
If I’ve learned anything over the 25+ years I’ve been in business, it’s that you can’t do it all yourself, and you can’t run a small business (or any business) without spending a little money.
The most recognizable brands in the world are beloved because their customers trust them and, as a result, are loyal to them. Businesses like McDonald’s, Starbucks and Apple are what they are because everyone knows what to expect when they interact with them. It’s all about brand continuity!
We all love our clients. And if we are smart business owners, we understand our clients are the only reason we remain in business. If we understand this, then practicing client care should be a no-brainer.
No clients. No business. It’s simple math.
The question is, do our clients know we love them and appreciate them? The bigger question is, do you ever TELL them you love and appreciate them?
In the year 2000, the average attention span of a human being was 12 seconds. As of September 2018, that average had fallen to 8 seconds.