My very short newsletter tip, the BizEase Buzz, goes out every Friday. It hits the inbox of my subscribers with some kind of time-saving tip on plugins, apps, and tools that will help them be more productive. In general, I do my best to pick my tip and get it scheduled at least the day before so it’s done. But when I woke up last Friday morning, my newsletter was not scheduled, I still had no tip, and my brain was empty.
It’s been a while, so I thought it was high time I wrote another post about how to get more out of your work day… aka: how to be more productive. And since I think we can all agree social media eats more of an online marketer’s productive working time than any other activity, let’s focus on that.
In my inbox this morning … there was a mind boggling email from one of the vendors I frequently use, with the horrific subject line of “Only 69 Days ‘Til Christmas!”
Oh. My. Goodness!
Around the same time last year, I did a similar tip about my favorite browser extensions. They’ve changed a bit since then (for many reasons), so I thought it was time to share the browser extensions that float my boat in the here and now.
I wrote this blog post on Columbus Day here in the US, which also happened to be Thanksgiving Day for our northern neighbors up in Canada.
Depending on your industry, your target market, your ideal client, and a host of other variables, the way you market your business can be accomplished in a variety of ways. Marketing solutions cannot, and should not, be lumped into a one-size-fits-all solution. Marketing is not an all-inclusive term, and sadly, it’s often the one word we hate to hear (Because we either aren’t doing it or don’t want to), but a word so vital to our businesses.
“Marketing” doesn’t really have to be a scary word. And it doesn’t have to be difficult either. In fact, it can be quite simple.
It always floats my boat to find tools that analyze and track how I’m doing in business … whether it’s my website, social media sites, email marketing system, whatever. It’s always good to know how these platforms and systems are doing so you can keep what works and fix what doesn’t.
Instagram is quickly making its way up there as one of my personal favorite social media platforms to use for marketing my business. Mostly because it’s so darn easy to use, and because it doesn’t have all the drama of Facebook. Just snap a photo, add a caption, some hashtags, and you’re done.
Instagram for Business (what’s new)
Social media is one of the biggest and most effective marketing platforms for online businesses today.
When I look at my business, even 10 years ago, my marketing plan was much more complicated AND required a much bigger marketing budget. Don’t get me started about how expensive and time-consuming it was when I opened my business in 1991!
There is so much false information, fake news, and scammy posts circulating on social media these days. More on Facebook, however, than any other platform. Why is that? Why are people on Facebook more gullible than others? Maybe it’s simply because it’s a more social platform than the others.