In today’s instant gratification, gotta have it now world, there is no denying the impact social media has had on our society – in our personal lives and/or in our businesses. From Twitter to Facebook, LinkedIn and YouTube to anything in between; this idea of the social network has completely revolutionized the way the world works. Now, thanks to these social networks, a new era in marketing has formed and social media campaigns are being developed to help businesses in all different niches and industries take their company to the next level and beyond, faster than ever. Social media campaigns may seem as simple as jumping on the hottest social media site and posting statuses about your day or what you did over the weekend; however, the process of developing a truly effective social media campaign is far more complex than that. Here are some tips to help you get started.
Deliver Content that is Relevant to your target market
First up is content. Whether you believe content is King or not, you’ll want to make sure you’re putting out the right kind of content with your posts, tweets and status updates. Your content needs to be relevant to your followers. Take the time to think about everything you post and ask yourself if what you are about to post or tweet is really what your target audience wants to read. Does it bring value and benefit to the table? The information you release should be engaging and above all things, informative, so your followers will want to continue to hang around and find out more.
Just because you’re using your social media account for professional reasons doesn’t mean you can’t give it a personal feel. Your goal is to develop relationships, so you want to post and respond to things like a person, not like a robot. Be yourself and make sure your personality shines through – that’s what makes you who you are and makes people want to connect with you. A great way to start developing these connections is to answer questions, comment on your followers’ statuses, post things to people’s walls you think would be relevant to them, and re-tweet or re-post their messages.
Create an Online Presence
One of the main goals of any social media campaign is to create an online presence for your business. A great way to do this is to make sure you are linking together your various social media accounts. If you blog, use a service that will automatically send your most recent blog post to your Facebook and/or Twitter account. You’ll want to have links to your social media accounts on your company website, and links from one social media account to another on each social media page. If you are in the habit of tweeting things to friends you might not want automatically posted on your Facebook page or LinkedIn, use a system like TweetDeck or HootSuite, which will allow you to be more selective and choose where you want your tweets to go. Also make sure your website and contact information is easy to find on all of our social media user info pages.
Measure Your Success
Most important, you should always be measuring your social media success so you can look for new ways to improve and develop your efforts so they can be more successful. If something’s not working for you, change it up. The only way you can know if something is or isn’t working for you is if you routinely measure your success. A great way to do this is to measure what is known as your engagement rate. You can do this by looking at how many likes, comments and shares per post you are getting and dividing that by the number of followers you have. This will let you know if your followers are actually interested and engaged in your content or if you need to try something new. Facebook pages also have an “Insights” feature which is in the form of a graph and shows you stats on “who’s talking” about your post, how many people you reached on a given day, and whether or not it went viral.
The biggest thing to remember about social media is that it is all about relationship building … which is built on the time-tested “know, like, trust” factor. Build relationships by being yourself, providing content and information that represents value and benefit to your followers, and have a little fun while doing it!