There are just a handful of days before Christmas. You are frazzled, tired and feeling overwhelmed with your holiday To-Do List. “There is so much to do and so little time,” you fret as you review a task list that would put Santa’s Naughty List to shame.
As we all get bogged down in the flurry of the holidays in our personal lives, as business professionals we also need to be mindful to NOT let one important thing slide; our business. During these final weeks of the year, it’s tempting to get caught up in the rush of festivities and let our “home-base” suffer a case of neglect. Although year-end is a time to tidy up loose ends and conclude business/projects/aspirations for the year, it’s also a time to finish on a high note and take advantage of some unique opportunities:
Recap and Reveal: Year-end is a perfect time to not only review relationships with clients over the past 12 months, it also an excellent opportunity to share that information with the client. This serves as a, “this is how far we’ve come and this is what we have accomplished” review of the victories and triumphs the year. These achievements will also serve as a launching pad for upcoming successes with that client.
Recap and ASK: With the above activity in mind, this is also the perfect opportunity to take this revealing information to the next level. In other words, it’s a chance to ask each and every client, “How can I serve you better in the coming year.” These questions not only indicate you are invested in their success, but committed to keeping them as a client for the long term.
Resist the Urge to Coast: As tempting as it may be, business professionals need to resist the urge to coast through the final days of the year in hopes of starting fresh as the calendar flips to the new year. The holiday shopping frenzy is not just limited to brick and mortar stores. Your business can use this time to push out products at reduced prices or have flash sales on services. The idea is to finish off the current year with a bang instead of checking out until 2015.
Retire the Old and Intro The New: Although the above activity is a great way to generate year-end revenue, the idea has another purpose as well. As you “close out” current products with special offers or sales, you also have the opportunity to create buzz for your upcoming new products and services. A hint of what’s to come in your business is a great way to keep clients and buyers curious and engaged into the New Year.