Twitter has recently undergone a series of changes, and those changes equal even more advantages and opportunities for business professionals. Here are some of the top changes involving increased visual enhancements and how they can amplify your business efforts on Twitter:
Integration of photos and videos: Business professionals know the power of integrating video into their social media marketing strategies and Twitter is no different. Videos can be viewed by followers without ever leaving Twitter, and it also helps your Tweet stand out from others.
Size Matters: Twitter has added the option for users to add an image as they create a new Tweet (click the little camera icon). Third-party tools like HootSuite and TweetDeck do as well. However, not just any old photo will do on Twitter. If users want big, bold, vibrant images as part of their Tweeting strategy, 440×222 pixel images offer the best results.
Headers are Larger: Taking cue from Facebook’s Timeline Cover Photo, Twitter’s new main header photo is now a roomy 1500×500 pixels. Brands and businesses can use this larger header photo to share their marketing message, tagline, URL links or even their logo.
These changes are only a handful of the many positive changes Twitter has initiated within the past few months, and we are certain there will be more to come. The bottom line is it is more beneficial than ever for business professionals to cultivate and maintain a vibrant presence on Twitter.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every Friday, with tips on plugins, apps, and tools to make you more productive today!