Twitter has recently undergone a series of changes, and those changes equal even more advantages and opportunities for business professionals. Here are some of the top changes involving increased visual enhancements and how they can amplify your business efforts on Twitter:
Integration of photos and videos: Business professionals know the power of integrating video into their social media marketing strategies and Twitter is no different. Videos can be viewed by followers without ever leaving Twitter, and it also helps your Tweet stand out from others.
Size Matters: Twitter has added the option for users to add an image as they create a new Tweet (click the little camera icon). Third-party tools like HootSuite and TweetDeck do as well. However, not just any old photo will do on Twitter. If users want big, bold, vibrant images as part of their Tweeting strategy, 440×222 pixel images offer the best results.
Headers are Larger: Taking cue from Facebook’s Timeline Cover Photo, Twitter’s new main header photo is now a roomy 1500×500 pixels. Brands and businesses can use this larger header photo to share their marketing message, tagline, URL links or even their logo.
These changes are only a handful of the many positive changes Twitter has initiated within the past few months, and we are certain there will be more to come. The bottom line is it is more beneficial than ever for business professionals to cultivate and maintain a vibrant presence on Twitter.