Both Facebook and Twitter are scrambling to recover from information breaches, fake news, and spamming right now.
We’re sure to see some changes in the very near future regarding Facebook’s privacy settings, and hopefully regain a bit more control over who sees what, and what personal information the apps we use have access to. And then there’s the deal with LinkedIn scraping, where people are downloading their contacts and spamming them by adding them to their email lists without their permission. That’s wrong on so many levels.
Today, however, my focus for this post is regarding Twitter’s change in policy regarding tweeting duplicate content in an effort to cut down on spamming through multiple Twitter accounts. If you’re someone who has a few tweets you repeat every week, like I do; or someone who uses scheduling software like RecurPost, MeetEdgar, or SmarterQueue to retweet evergreen content, your current practice probably won’t fly anymore.
A lot of what we can do, and the impact this new policy will have on our social media strategy, is a bit vague and unclear at the moment. But one thing I do see in each article I’ve read, is you will no longer be able to tweet duplicate content. Not on the same day, the same month, or at any time in the future.
So how does that affect you and me? Unfortunately, it’s not really that clear yet. All we really know is it will definitely impact how we share evergreen content, and automation in general. From what I understand, we’ll have a better understanding of this new policy and how it works after April 1. In the meantime, while we are still figuring out all of the details and implications regarding this policy change, here are a couple of articles by Twitter and SmarterQueue that may help you rethink your social media strategy for Twitter.
This new policy is going to hit many of us who provide social media management hard. At least where some of our clients are concerned, as many of them have huge libraries of evergreen content that goes out on a regular basis. For some of them, they have so much evergreen content already scheduled into the future, it would be incredibly time-consuming and expensive to have someone go in and tweak all of those posts so none of them … and yes, I said none of them, are duplicates. I’m hoping Twitter rethinks things a little more, as this one change could very well result in a massive exodus of small business owners from Twitter!Is evergreen content as we know it dead?Click To Tweet
Fortunately, for me, I don’t have a lot of evergreen content rescheduled. And, glory be, I recently started using MissingLettr to repurpose my blog post content out over the course of a year, and it makes it very, very easy to avoid duplicate content on Twitter.
So which camp are you in? Will these new Twitter changes impact your business in a negative way, or are you more like me because you aren’t a huge retweeter of evergreen content?
Inquiring minds want to know!
Also published on Medium.