The power of social media is it forces necessary change. – Erik Qualman
If you are one of those people who groan inwardly when you hear of yet another change in social media, keep in mind that not all change is bad. Here are some new changes on Twitter that will benefit your business in new ways:
Tweets and Replies: If you are trying to connect with a thought leader in your industry, the Tweets and Replies option within their profile will allow you to view conversations they have been involved in. Use this information to join in on a conversation with them and use the opportunity to build a relationship that might result in a joint venture at a later date.
Popular tweets Are More Prominent: Those who have created great content that garners a large amount of Retweets and comments will be rewarded with a slightly enlarged font Tweet. These large Tweets are more eye-catching and likely to gain even more engagement and interaction for your business.
Pin Your Tweets: If your business or brand has a statement that sums up the mission of your business, it can be “Pinned” to the top of your Profile for all to see. Pinned Tweets are great for time-sensitive info like a special sale or a product launch, or basic information you want to keep in the forefront of your followers’ minds.