Twitter is such a power marketing tool for businesses of all shapes, sizes, and types. But there’s more to Twitter than just slapping tweets up and hoping for the best. Like any marketing strategy there is a recipe for success and an effective way to utilize Twitter and grow your following in the process.
You Will Need:
- To update your profile picture with a current and professional one. Don’t use the one Uncle Bob took from the BBQ of ’09 or one of those self-portraits you took with your phone. Consider it “putting your best face forward.”
- To be choosey about whom you follow. Although it’s nice to return the favor by following someone back just because they follow you, it’s not always the best ingredient for success. Take some time to review your new followers and see if they blend with your brand, beliefs, and industry.
- To be consistent, but not obsessive: A great recipe for effective tweeting is 4-5 times a day. See below ingredients for a formula for Tweet coverage.
Ingredients for Effective Tweet Times:
6:00-7:00: A great time to catch the early birds and early morning coffee drinkers.
9:00-10:00: A perfect opportunity to grab the attention of office workers who have a habit of checking emails and social media as part of their morning routine.
12:00-1:00: An effective time for catching the lunch crowd as they use social media and lunch as a way to relax and disconnect from their job while on break.
4:00-5:00: Get noticed by the late afternoon “I’m taking a break” crowd.
8:00-9:00: Great opportunity to get seen by “the kids are fed and in bed so now I can relax” crowd.
Mix it all Together and Add:
A Dash of Not All-About-You: Instead of constantly pumping out your own info, set aside time to have conversations on Twitter and engage with users. Work on building relationships now, the selling will come later.
A Pinch of Make it Easy to be Retweeted: Twitter may offer 140 characters, but that doesn’t mean it’s a good idea to use every single one of them. A twitter Ninja trick would be to keep your tweets under 120 characters (including the URL) so your information can easily be retweeted without having valuable info cut off.
A Healthy Scoop of Visibility: Add your Twitter handle everywhere you can. Anywhere you have a bio, online profile or information about yourself, there should be the option to add your Twitter handle or profile link. Adding your Twitter info to your business card, blog bio, marketing info, and email signature is also a great way to grow your following and create the recipe for the success you desire.