Turn One E-book Into Many Products
By Biana Babinsky
Many business owners know that writing and selling
an e-book will earn them money. Moreover, an e-book
is a passive income stream – a business owner can
sell e-books on their web sites 24/7/365. Even if
business owners are on vacation, their customers can
still visit their web site and buy an e-book (or two).
What many business owners don’t realize, though, is
that selling an e-book is not the only way to monetize
informative materials. Here are a few other ways to
capitalize on your information:
- Use the material you have already developed for the
e-book to create an hour-long teleclass on the same topic.
- Record the teleclass we have discussed above. You can
now use the recording in many different ways: you can
give it away as a bonus with purchase of the e-book, or
you can create an audio download or a CD that you can
sell on your web site.
- Use every chapter of the e-book on its own. To do that,
add additional material and expand each chapter to make
it into a stand-alone special report. Now you can use each
one of these stand-alone special reports. You can sell
them online, give some away as bonuses, etc.
- Create exercises for every chapter and use them with
your one-on-one clients. This is a great value – add to
your one-on-one services.
- Create exercises and worksheets for the e-book and
sell them together. With the exercises and worksheets
you have more than just an e-book. It is now a complete
learning system that is more valuable then a simple e-book.
- Promote other products in the e-book. Many times
e-book authors forget that the book itself is not necessarily
the end product. You can also view it is an intermediate
product in your marketing funnel. Include information
about your other products and services, as well as links
to your web site and other resources at the end of your
Take advantage of multiple possible ways to use the
material in your e-book. Create new products and teleclasses
based on the material you present in the e-book in addition
to selling the book itself. This way you can create additional
income streams for yourself and your business.
LEARN HOW TO CREATE AND MARKET your e-books.
At MarketingSalad.com members learn how to create
their e-books and how to market them effectively online.
Join MarketingSalad.com and get immediate access to
discussions on e-books, e-book marketing and much
more. Join for $9.97/month at http://www.MarketingSalad.com
About the Author:
Biana Babinsky, the online business consultant, expert and author helps online business owners become better known online, gain more clients and make more money. Biana is the author of the Complete Step by Step Online Marketing Course, your how-to guide to marketing your business online. Get it now at Complete Step by Step Online Marketing Course.