The Top Social Media Changes so far in 2013 (And why they are important)!
The Google+ ‘Local’ Tab: Google took new steps in eliminating the old Google Place pages to transition into the new Google+ Local. The new ‘Local’ tab, now located on the left-hand sidebar of Google+, allows users to search for specific places or browse through various categories of listings such as restaurants, museums, clothing stores, etc.
Facebook: Facebook has had a flood of updates and changes since the New Year, including Graph Search and the implementation of larger images. But the newest and more anticipated change was the lifting of the Cover Photo restrictions. As of March, users can now add calls-to-action, contact information, links and prices to their Cover Photos. Facebook is still sticking with its “less than 20% text rule” on Cover Photos, but lifting all of the other restrictions was a very welcome change.
LinkedIn: LinkedIn made some major changes that beefed up the appearance of business pages. The new design for LinkedIn company pages displays company updates, and products & services more prominently; and also includes a cover photo and a different layout for jobs. The feature with the most potential for small business is the new multimedia gallery. This cool new feature allows you to add video, photos, video, mp3, PowerPoint presentations, and PDF files to your profile quickly and easily.
YouTube: YouTube has made several new changes in the last few months, with the biggest one being the addition of a new feature called InVideo Promotion. InVideo Promotion is a new way for users to promote their videos and channels by allowing users to promote other videos during the video viewers are watching. YouTube is also allowing users to upload a custom image or logo that can be positioned in a corner for a time period determined by the user. This helps to enhance branding and help viewers to remember you and your company.
Pinterest: Now recognized as a major powerhouse in lead generation for businesses of all shapes and sizes, Pinterest has had its share of changes as well. Changes within Pinterest include the reveal of a “new look” that includes larger, bolder images, the ability to explore an entire board without leaving the page you’re on, and a “Pins from the same source” option which shows you other things pinned from the same website. Pinterest is also toying with even more changes which include a “duplicate pin” alert, and the removal of the use of hashtags. No dates yet on when these last two changes may be coming.
Twitter: Twitter has introduced Vine, a video option that lets Twitter users add a bit of flare, color, and audio to tweets. With just 6 seconds to record your video, the average tweet could be read aloud, a behind-the-scenes sneak peek could be shared, or an audio testimonials tweeted. Recently Twitter updated Vine to improve playback on iOS as well. Twitter has also expanded the number of locations serviced by its Trends product by more than 160 countries and cities.
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