Top 5 Tips for Designing Marketing That Get Results
By Adam Urbanski
“But this won’t work” said Steve. “I’ve tried it in the past and had no response.” Does this sound familiar? My newer clients often resist implementing certain strategies based on past experiences. However, I usually find out that it wasn’t the strategy itself – but how it was implemented that caused the dismal results.
So whether you are designing a simple flier or developing a plan for a strategic partnership you can increase your chances for success by following these five tips.
1. Develop Your Marketing For Your Potential Clients – Not Yourself.
What looks good to you may not necessarily be appealing to your audience.
2. Provide Answers To These Three Critical Marketing Questions:
QUESTION 1: What’s this about?
Check that your materials immediately and clearly communicate what you offer, who it’s for and the next step you are asking them to take.
QUESTION 2: What’s in it for me?
Don’t make your audience guess about what’s in it for them by leaving this information out or hiding it in the small print at the bottom.
QUESTION 3: Why should I listen to you?
How will you establish credibility with your audience? Include your photo and your contact info. Present case studies, statistics, endorsements, testimonies from satisfied clients.
3. Always follow the proven A.I.D.A. format.
ATTENTION – Use a powerful headline that grabs attention. If you can boil the essence of the benefits you are offering to just one short sentence what would it be? That’s your headline!
INTEREST – Now that you have their attention you must quickly build your prospects interest. Use subtitles, questions and short stories to illustrate and communicate how well you understand their needs.
DESIRE – Technical descriptions and numbers provide information but don’t incite action. Your marketing must arouse in your prospects the emotion of desire.
ACTION – Without this part your marketing is like a salesman who gives a great presentation but forgets to ask for the order. Give your prospects a compelling reason to take action. Make your offer so incredibly irresistible they simply cannot refuse!
4. Follow up, Follow Up, Follow Up…
Over 80% of all sales are made after the prospect has heard from you at least seven times. Yet a typical business person gives up after just one or two follow up contacts.
5. Develop a System
Most entrepreneurs and professionals waste their time and money on one-shot, fragmented promotional tactics. They practice “hit and miss” marketing system; they try a strategy and abandon it before it has a chance to produce any results.
Instead of developing new marketing strategies look for ways to improve the ones you’re currently using. When you find a promotional strategy that works for you build a system around it.
Following these tips will make all the difference in the world between struggling to get clients and becoming wildly successfully in marketing your services. They are worth investing your best efforts and getting the support you need to implement them effectively.
© 2006 Marketing Mentors. All Rights Reserved.
The author, Adam Urbanski, teaches service professionals and business owners how to develop marketing strategies that increase sales and profits. His website offers more how-to articles and free tips to create a winning marketing action plan