You might be saying … what? Another post about PR? My answer would be yes! A well-thought out and executed Public Relations plan can go a long way toward helping a business reach more clients, establish the desired perception of their business, drive traffic to their website and generate more sales.
But a consistent and strategic PR plan is much more than sending out a press release occasionally and hoping for the best. A good PR plan requires in-depth planning, creative thinking, and even an eye on trends and industry changes.
Unfortunately many entrepreneurs shy away from any in-depth planning because the thought of creating such a long-term project sounds too overwhelming, and also like too much work! Instead, they prefer a more short-term “go with the flow” kind of attitude when it comes to public relations, which can ultimately hurt their chances for business growth. If you are still not convinced, here are five reasons why a consistent Public Relations strategy is beneficial for your business.
A Good Public Relations Strategy …
Keeps Your Business in the Forefront of People’s Minds: Public relations is just that; relating to the public. Like I have mentioned before, you could have the most amazing presentation/product/service is the world, but it doesn’t mean much if no one has heard of you…or hasn’t heard from you in a very long time. “Out of sight out of mind” is another strong reason entrepreneurs need a consistent process that keeps their name in front of prospective clients, including things like press releases, joint ventures, and guest blogging opportunities that announce newsworthy information.PR allows entrepreneurs to nurture and guide the public’s perception of their business or brand.
Creates Structure: Imagine building a house, but by starting first on the attic, then maybe the bathroom and then moving to the landscaping. You’d end up with not only an “interesting” house, but an unstable one as well. A consistent PR plan is like the foundation of your house/business. All things successful will not only be built upon a strong foundation, but done in an order that makes $en$e.
Creates Organization: Having a proven plan of attack when it comes to public relations also helps prevent speakers and coaches from falling into the “flying by the seat of their pants” trap by removing the guesswork work out of coming up with a PR plan each month. A well thought out plan also opens up the possibilities of trying new marketing tactics; ones that may not have been explored before. Having a plan in place can relieve business owners of the panic of suddenly realizing they’ve done absolutely nothing for Public Relations in MONTHS, and allows the head-space and time needed to get creative. Depending on whether or not you market locally, additional PR tactics can also include things like a ribbon cutting ceremony for your business or sponsoring an offline event, sponsoring an online event, discovering new opportunities for guest speaking or training, prospecting for media interviews and enhanced social media efforts.
Is a Guide: A consistent public relations strategy is much like a road map for success. If business was like hacking through the jungle (which it often is) having a plan that is implemented on a consistent basis is like the tour guide who keeps you from stumbling into quicksand.
Provides Credibility: PR allows entrepreneurs to nurture and guide the public’s perception of their business or brand. If potential (or even current) clients can visibly see signs of a business’ PR online, that business will instantly gain credibility points. Having that visible presence assures those who want to purchase products or services that your business is not some fly-by-night or “one-and-done” company.
If you are one of those business professionals who shy away from any sort of consistent PR methods, the five benefits above should be a clear indicator that it’s time to rethink your tactics. Take the time to develop a detailed task list and timetable for your PR so you can implement your tactics as smoothly and efficiently as possible.
If you are stumped on how to move forward with your new PR strategy and plan, we can help!
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!