I attended one of my absolute favorite social media conferences last week … Social Media Week Lima. (That’s Lima (as in Lima Bean), Ohio, not Peru! It was a jam-packed two days at what is known to be the largest social media event in the Midwest.
Social Media Week Lima. Just search for #SMWL18 on the various platforms if you want to check out all the great speakers, great information, magnitude of value, and fun shenanigans that was had by all. (Fun side note: I rode (and was bucked off) a mechanical shark twice!!) This was Now Marketing‘s 6th year hosting the event, and my 2nd time attending. I have to say it was as awesome this year as it was last year!
Before I get to the take-aways, here is about the event.
The theme for 2018 was “The Human Experience.” Simply put, it was about how to put humanity back in social media! It was about connecting with people, engaging with people, building relationships with people, and not just selling.
I didn’t think Social Media Week Lima 2018’s lineup could get any better than 2017, but boy was I wrong. Once again, Jessika Phillips, and the Now Marketing team outdid themselves with a stellar lineup of Angus Nelson, Bryan Kramer, Cathy Hackl, Kate Volman, Ross Brand, Theresa Schnipke, Mike Gingerich, Christian Betlyon, Tiffany Lanier, Brian Fanzo, Ashley Thompson, Demian Ross, Mike Allton, Marc Bowker, Jeff DeHaven, Mia Voss, and … Bella Vasta! I know, really???? What a lineup. And what an absolute overload of tremendously awesome content covered in two short days. Whew!
One of the biggest things that was hammered into my head … in about 85% of the presentations, was about the importance of doing live video. Live video is one of the best ways to show your humanity and let people get to know the real you. It’s the best way to be raw, real, and authentic. With live video, there are no do-overs, so it really is a “what you see is what you get” way of interacting and connecting with your audience. If I learned nothing else at this fabulous event, it was to get off my fanny and get back to doing live video, on a consistent basis. I DO have time, so as Brian Fanzo would say “Just push the damn button!” So I have been, and will continue to do so. I’m just trying to think of the different ways I can incorporate live video into my social media strategy.
I promise I WILL get to my top 10 take-aways!!
There was so much content about so many things … live video, omni-sensory experiences – the future of digital marketing, how conversation is the ultimate branding strategy, the blogger’s mindset, how to turn your Faceboook group into a 6-figure business, Instagram stories, email marketing, humanizing video with your personal brand, how to humanize your business, how to build a strong community/tribe online and in person, how to integrate AR into your marketing strategy … and MORE!!! My head spins just thinking about all of the sessions and everything that was covered in two short days!
And of course the first day just happened to be National Selfie Day … so here we are! That’s me right above the bill of Brian Fanzo’s ball cap.
And here they are …
After reviewing my notes (and I took lots of them!), here are the top 10 takeaways I got from the different speakers. If it is an actual quote and I remembered it word for word … I put it in quote marks.
- 60% of the sales cycle is over before a customer speaks to a representative of the business. – Jessika Phillips, Now Marketing Group
- “Perfection is a fairy tale. Control is an illusion” – Brian Fanzo, iSocialFanz (Just push the damn button!)
- Don’t wait till things are perfect … get it out there and iterate along the way … good enough is good enough. – Angus Nelson, AngusNelson.com
- Take whatever you are doing in an analog space (real life) and do it in your digital space. Take what is real in your life and THAT’s what you put on Facebook and social media! – Demian Ross, YouTube
- Take 15 minutes every day to create content of some kind … take photos, do video, write a blog post, etc. – Demian Ross (yes I have him twice, but both of these really resonated with me)
- “Feeling good about what you do is how you show up.” – Tiffany Lanier, LiveWithTiffany.com
- “The success of being human, and intimacy, relies on the notion that people will copy others if they think they’re doing something worthwhile.” – Bryan Kramer, BryanKramer.com
- “Your vibe attracts your tribe.” – Mia Voss, MiaOnTheGo.com
- Keep showing up. Keep trying new things … don’t give up … keep at it. – Ashley Thompson, 50 Strong
- Get it out there … engage until your target market is aware – Christian Betylon, ChristianBetylon.com
These are just 10 of the take-aways from I got from the outstanding lineup of speakers at Social Media Week Lima … just the tip of the iceberg.YOU are your brand, so communicate with your audience so they can get to know, and connect with, you.
I hope to be sharing bits and pieces of what I’ve learned in my weekly newsletter. First I’ve got to digest it all! I can’t wait until next year … if you’re smart, you’ll consider adding Social Media Week Lima 2019 to your lineup of conferences to attend in 2019!
Did any of my top 10 take-aways resonate with you? If so, which one? Just hit reply … I reply to every email personally.
Also published on Medium.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!