I’ll be the first to admit that writing articles is not at the top of my favorite things to do. If I had to rank article writing on a scale of 1-10 (with 10 being the highest) on a list of things I do well, it would probably rank down at the bottom … at #1 or maybe #2) Once I get going with an outline, a basis, or the first few paragraphs I’m okay; and I’m great at taking a “raw” article with all of the facts and information and editing it into a finished product that flows, makes sense and reads well. But truthfully, having to come up with the subject, outline and content all on my own is like giving birth … it’s hard, painful, and not something I look forward to! But, I can also attest to the fact that writing and submitting articles is an excellent way to get your name out there, establish yourself as an expert in a particular area and drive traffic to your website. If you are a regular here at Virtually This and That, you’ll know that I rely on articles written by others for my content about 90% of the time, rather than trying to write them myself. Since I specialize in providing administrative/executive support to Professional Speakers and Coaches, it just makes sense to me to provide valuable information written by experts on the subjects that are of benefit to my readers and clients rather than trying to re-invent the wheel. Of course, I try to add a little bit of myself here and there with resources, recommendations and a little bit of this and that, but for the most part, you’ll find articles like the one below, written by Donna Gunter. So, without any further adieu …
Top 10 Reasons Submitting Articles Helps You Find Clients Online
By Donna Gunter
Making the decision to submit articles to build my website traffic has been one of the smartest online marketing decisions I’ve made recently. I’ve been publishing an email newsletter since 2001, but only started exploring article submission as a way to build website traffic a little over a year ago, and finally got serious about it a few months ago.
My article-writing routine consists of setting aside time in my calendar (every Wednesday from 9 AM – noon) to write my article, post it on my website, set up my email newsletter to go out, and submit my article through a submission service. Creating this routine for myself has now become habit, and I have at my disposal a bank of 25 articles that I’ve written, along with another 35 or so that I have yet to submit to the article banks.
Writing articles is a challenging task, and many of my clients cringe when I mention it to them as a marketing strategy. However, I think it’s one of the smartest marketing strategies in your marketing arsenal. Why? The best articles reflect the writer’s character and voice, and contain valuable content gleaned from the writer’s personal experiences. Non-writers are encouraged to hire ghost writers, but I think It’s difficult for a ghost writer to make an article sound like you — enough so that someone feels as though you’re sitting across the table from them over a cup of coffee. After reading an article in one of my newsletters, I’ve been repeatedly told by numerous readers who know me, “Oh, that sounded just like you!” There is no higher compliment to my ears — I know that my authenticity is coming across to my readers. That’s an important aspect of article writing to me — I want my readers to get to know, like, and trust me so that at some point they feel comfortable doing business with me.
Here’s how writing and submitting articles are helping me find clients online:
1. Establishes you as an expert. I’m submitting 6-10 articles per month through an article submission service. Anyone searching for articles that I’ve written in any of the major article banks will probably find at least 10 that I’ve authored. Today I Googled my name, and found 18,300 sites listing me. I would say that about 98% of the listings actually refer to me, and that 98% of that number are link