Marketing have you down? It happens to the best of us. It truly can be not only time-consuming and overwhelming, but can make you feel like it’s almost impossible to do while keeping up with all the other demands of your business. But it doesn’t have to be this way. You can set up simple procedures to keep your marketing running smoothly, and immediately take your power back. Not only will it make a considerable difference in the time and effort required to get it all done, but you’ll start seeing amazing results and have more fun with it in the process. Here are our best tips to simplify your marketing and get more out of all you do.
Write it down – This applies not only to writing out a marketing plan and sticking to it, but also to writing down the specifics regarding what you’re doing in your marketing efforts. So many business owners spend the majority of their time looking for information about what they have previously done and how. Seriously, this happens, and can dramatically cut into your scheduled marketing time. For example, you send out press releases and articles, but each time you have to review where to send them and look up your log-in information. This can really cut in on the time you could be spending on the actual submission process rather than digging through your files for information. So make it easy on yourself. Create a spreadsheet with a list of your favorite article submission sites and log-in information and keep it updated. Also, add notes to the spreadsheet regarding any tips or restrictions/submission rules specific to each site. Be sure to note whether or not the site is free or if there is a submission charge, if there is a specific category that works best for your business … things like that.
Make a plan and stick to it – This sounds so basic and almost too simple to work, but it does. Many business owners spin their wheels when it comes to marketing because they don’t have a real plan regarding what they need to be doing on a consistent basis. Instead, they are in a constant state of— I need to market, but what’s next? Just think how much more you could accomplish if you had a consistent plan regarding what to do and when — and just did it. Can you see how much more you could accomplish if you had a plan to follow? It turns “What am I going to do?” into “Tuesday I’m going to (fill in the blank).” See the difference?
Keep your message consistent – Just as important as sticking to your plan is keeping a consistent message. You do want to make the necessary tweaks and changes to keep your message fresh, but not so much that it doesn’t remain consistent. You don’t want to change it up so much that it’s something new every week. I’m sure you see examples of this as much as we do, where every marketing message seems to say something new. Not only does this cloud your message and brand, but it leaves people feeling disconnected and confused about who you really are and what you really do. People love the familiarity of a consistent brand, so make sure that’s what you’re delivering.
Rinse and repeat often – When you market, it’s important not only to do things regularly, but to do them often. What you’ll discover is that the first time or two you do something it might take a bit of time, but once you do it again and again, it becomes comfortable and takes less effort. You build confidence in your actions, and because of that, you can do it quicker and also improve upon it. So make sure you repeatedly do those things that work. It simplifies your marketing because it feels easy to do. And honestly, that’s how marketing should be— easy to do.
Take your marketing full circle – Again, this one is so simple, yet so often overlooked. Take time to look at the overall picture of your marketing efforts and see if there is anything else you can do to mix things up or expand on what you’ve already done. For example, you just finished presenting a great webinar. Instead of just filing the recording away, repurpose the content of the webinar by creating a couple of blog posts, social media updates, a few articles, and maybe even a new freebee for your newsletter opt-in. The benefits of repurposing your content is not only will you have new material, but you’ll also have a consistent theme. For blog posts, you can create a short series and then take it a step further by announcing the series through your social media platforms. When you practice smart marketing techniques like these, you’ll discover just how easy it is to stretch your existing marketing efforts.
See how rewarding and fun marketing can be when you take the time to come up with a plan, write it down, and stick to it with a consistent message? So simplify your marketing efforts and see how you can achieve great results while having fun at the same time. And remember, we’re here if you need us, so give us a call if you need help putting it all together and keeping things running smoothly.