Every good business owner understands that marketing is the golden key to business success. Whether it’s social media, blogging, podcasting, or an array of other methods, business owners must effectively market in order to build their businesses. The problem is marketing takes time … and often a lot of time. That’s why it is so important to market smart and market effectively to get the best results.
One great way to get more exposure from all your marketing efforts is to combine several techniques together. A simple way to do that is to integrate your podcasting and blogging. This enables you to make powerful connections for your brand and business. When combined effectively, each can play off the other, and result in a very effective, ongoing promotional PR campaign.
The best news is that many businesses already do both, but oftentimes they are not doing them in conjunction with each other. They might do a podcast and have a blog, but don’t take advantage of the opportunities that are available to market both together. They are not cross-promoting their efforts.
Here are reasons why you should cross-promote your blog and podcast and how easily you can do it:
Cross-Promotion Can Equal Cross-Interest – All the marketing you do for each one can gain more interest for the other. For example, when you promote your podcast via social media, adding it to the various directories and lists, you not only accomplish the goal of more exposure to your podcast, but more readers for your blog. It’s a win/win and an excellent means of creating a stable stream of content for your audience to enjoy. Another benefit is that it allows you to constantly have content. You may not have a new podcast out until later in the week, but your followers still have a reason to visit your blog site today, and that keeps them engaged.
More Options for Your Audience – Adding a blog component to your existing podcast will give your listeners another platform to connect with you or your brand. You may discover that some listeners might not feel comfortable calling into the show directly or connecting with you, but may feel more comfortable posting a comment directly on your blog when you post about something that interests them.
Your blog also allows you to post items you discuss during the show. Say, for example, during the show you announce you are hosting a contest. You can then direct listeners to your blog where you can provide additional information about that the contest. It also enables you to add information about your guest’s products or services. You can even make this a money-making experience by utilizing their affiliate links.
More Opportunities for Your Guests To Connect With You – Similar to the opportunity to interview other business owners and targeted guests on your podcast, you can invite other bloggers or podcasters to connect on your blog as well by writing blog postings. In fact, you can take it a step further and interview your guests and add those to your blog. This not only results in maximum exposure for you and your audience, but your guests get the benefit of multiple means of exposure as well. It’s a great incentive to work with you as they can double the results. This situation can also be reversed, with you being the guest poster and potentially an interviewee as well.
Bottom Line – More Traffic – By simply adding a blog to the website of your podcast, you immediately gain an increase in traffic. Ultimately, this leads to more listeners, which in turn makes it much more attractive to advertisers. Blogging, over time, will give your site good search engine rankings. And, it can definitely help your rankings for particular keywords. As long as you have a search engine optimized blog to support your podcast, you will undoubtedly have an easier time than your competitors when it comes to gathering a targeted listener base.
These are just a few of the reasons why you should support your podcast with a blog. Most of the ideas are very simple to implement, yet yield great results. And remember, anytime you need help with your marketing, look to a virtual team to assist. They can make sure you maximize all your efforts and get the best possible results.
Terry L. Green, is the President of BizEase Support Solutions and with a team of qualified online support specialists, provides seamless online marketing implementation, technology and administrative support solutions to speakers and business coaches worldwide. Visit http://www.bizeasesupport.com to find out how partnering with BizEase can help you grow your business, have more time, and make more money. Article is free to be reprinted as long as bio remains.