Love it or hate it, Twitter still reigns in the top three for social media platforms. No matter how you feel about it, there are ways to “up your game” and draw even more value from this online micro-blogging tool:
Ask and You Shall Receive: When American Pickers stars Mike Wolf and Frank Fritz were asked how they managed to be so successful in finding their never-ending Antique Archeology “honey holes” and “rusty gold,” their answer was simple; “We asked.” The same applies with marketing and connecting in the online business world. ASK how you can be of service to your Twitter followers. ASK what things are holding them back or what they feel they need help with when it comes to the running and growing their business. Ask and you may be surprised where it leads for your business.
Director of Traffic: Using Twitter to leverage traffic to your other pages, profiles and sites is just smart business savvy. Picture Twitter as the sun, and the traffic you direct to your blog, website, networking group or other social media accounts like rays shooting out from that sun. Many entrepreneurs get stuck in thinking their Twitter info is for Twitter users only, not a tool to raise awareness about other parts of your business.
Timing is Everything: Reports have shown the Twitter crowd is most active between 8:00 a.m. and 7:00 p.m. each day. Knowing when your followers are most active on Twitter will help more of your tweets get noticed. This also includes weekends since many online users make surfing the web and engaging in social media part of the weekend downtime routine. If you want to fine tune this even more and find out exactly when your audience is most active, trythe free tool from Tweriod.Twitter is also now offering the option of scheduling tweets from within its site instead of users having to rely on third party tools like HootSuite or TweetDeck. The scheduled tweet option is found under the twitter ads section and can be used to schedule organic Tweets or one connected to a scheduled promotion or contest.
Spreading The Word Isn’t Always a Good Thing: Don’t assume your Facebook connections want to see your Twitter activity or vise-versa. Many Twitter users tick the setting that allows their Tweets to post to their Facebook account. The result is a cluttered mess that often annoys or confuses your followers instead of adding value. The reality is your “tribe” on Twitter is very different from your “tribe” on Facebook, and your Facebook connections may see the steady stream of 140 character updates as incessant noise.
The “Don’t Forget about You” Factor: Though it’s never good to constantly toot your own horn and share only your own information, many Twitter users fall into the opposite mindset of getting so consumed with sharing other people’s info they forget to promote their own. At the end of the day, the ultimate goal is to get more eyeballs on your web info, thus get more sales.
Leave a Trail of Breadcrumbs: Don’t “get” the use of hashtags? Think of it this way; hashtags allow users to categorize their tweets to (a) be found again at a later date and (b) serve as a trail of bread crumbs that lead readers to other valued tips or relevant information that’s been shared on the same topic. A Twitter follower who loves your #extrememarketingtips information may want to know more and can locate more of your wisdom by simply searching your hashtag. By being able to search that hashtag they ultimately discover more about your products and services at the same time.