“The “five Cs” summarize the copy editor’s job, which is to make the copy “clear, correct, concise, comprehensible, and consistent.” Copy editors should make it say what it means, and mean what it says.”-Wikipedia
Editing is an important part of the copy-writing process. Not only do you need to make sure your copy’s grammar and spelling are correct, you need to make sure you are creating a credible and persuasive offer for your prospects. Sound confusing? This checklist will help.
Is it Correct: Little mistakes like using “quite” instead of “quiet” are easy to make and tend to slip through the spell-check process. Proofreading your content out loud forces you to say each word and also lets you hear how the words sound together.
Is it Comprehensible: Does the content have an appropriate introduction and conclusion? Are there appropriate transitions between ideas or does it feel like the content hops from one subject or thought to another?
Is it Consistent: Not only do you need to determine the appropriate tone (formal, informal, persuasive, etc.) for your content; you need to make sure it is consistent throughout the copy.
Is It Concise: Is your content easy to read? Have you used action-oriented words, eliminated jargon or meaningless adjectives and removed excessive punctuation?
Good content is very important, but the appearance of your copy also affects how well the information is received by readers. Don’t let careless errors distract readers from what is otherwise a well-developed and thought-out article
Extra Tips for Effective Copy Editing:
Do Your Research: “Something you heard” does not make solid and credible content. Research and gather your facts from trusted sources and note those sources in case questions about your facts come up later.
Before you begin, determine the how! Some people like to edit from a printed copy so they can make notes and mark it up as they read. Others prefer to work right at their computer and correct their draft as they go. Explore which method is most efficient and stick with it.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!