You may remember my article back in October 2012 where I talked about the “who, what & why” of using hashtags in social media.
Here’s an excerpt:
Why Use Hashtags: There is definitely a rhyme-and-reason to using hashtags. At its core, it’s a way to categorize your Tweets and help followers find more information on a specific topic. The real cherry on the Twitter Sundae is that, if you join in on popular conversation on Twitter using a hashtag, you increase the likelihood that you’ll get retweeted. How sweet is that? This is a practice often used during conferences and other events, whether live or online. Attendees make comments about things happening at the event or aha moments during a presentation – followed by the hashtag, so they can promote the event, and people not attending the event can get in on some of the fun. Hash tags can also be used on Pinterest, Instagram, and Tumblr as a way of categorizing and finding relevant content.
What’s Trending: Ok, so you may know what your top hashtags are, but what about the other top hashtags floating around on Twitter? Try exploring the hashtags in Twitter’s “Trends” option (you will find it on the left of your main Twitter feed page, right under “Who to Follow.” You will begin to notice that tweets tagged with the same hashtag all (or mostly) discuss the same topic. Armed with that information you can create and participate in trending conversations and increase your Twitter success.
You might also want to visit www.hashtag.org, a website dedicated to hashtags, to find out everything you want to know about hashtags and more!
Now the reason I’m bringing this topic to your attention again is because there is yet another platform utilizing hashtags. As of mid-June, Facebook announced (not to be outdone by Pinterest, Instagram, Tumblr and Twitter) that they too were jumping on the hashtag bandwagon. Facebook users can now search for hashtags on Facebook’s search bar by simply typing in “#” and a keyword. A list of what other people and pages are saying about that particular event or topic will pop up, allowing users to then share this info and use it to craft their own updates.
Another upside to this new Facebook offering is that every hashtag has its own unique URL, giving users the option to drive traffic to that URL from other sites to amp up engagement. The downside to all of this is that the clickable hashtag feature doesn’t work on mobile (yet), but social media leaders feel it’s only a matter of time before this is corrected.
This feature hasn’t been rolled out to everyone one on Facebook yet … in fact, as of this writing, I am not yet one of the lucky ones. But don’t worry; as with all Facebook roll-outs, everyone will eventually have the option to use hashtags on Facebook.