Remember two years ago when Pinterest required an invite to join their flourishing social media platform? To this day I am wondering if that was a simply an annoyance to users, or a clever marketing tactic to increase demand and desirability. To date Pinterest has over 70 million users and it continues to grow so… you be the judge.
Pinterest has also undergone its fair share of updates and changes just like with any other social media channel, but this latest one has many users sitting up and taking notice. Within the last couple of months Pinterest has rolled out and implemented some pretty meaty analytics changes that offer Pinterest Business account holders some great stats about their profile and pins. For those who don’t have a business account, I highly recommend converting (it’s very simple) your account to a business account because it will offer up some extra perks, including the new analytics option.
Once converted, you will see the “Analytics” option under the settings icon on your profile.
Once clicked your Pinterest analytics will be broken down into three categories: Your profile, your audience, and your website activity.
Once you click the “More” option on Your Pinterest profile, it will show information about anything you’ve pinned to any board. Users can select what info they want to view that includes:
Impressions – The number of times a pin has been seen
Repins – The number of times a pin has been repined.
Clicks – Visits to your website from Pinterest
All-time – Your best-performing pins in terms of repins, clicks, comments and so on.
The analytics under Your audience will give all the information users could possibly want about their audience. This information includes things like demographics, where these viewers live, what language they speak and their gender. Users can see these details based on your audience, but also on your followers (drop down option at the top of the screen). Once you tick the “Followers” you can select “Interests” and see other extended detail like what your Followers are interested in and also which boards from pinners has many of your pins.
The stats under Your website show the activity that result from users pinning from your website to Pinterest. But in order to tap into this valuable information, you need to verify your website through Pinterest. This involves (if you have a WordPress.org site) clicking the “verify my website” button, copying the meta tag that Pinterest supplies, downloading the Add Meta Tags plugin and pasting that code in the Site-Wide Meta tag area under the plugin settings. Finish by clicking “verify” on Pinterest and this third pane of valuable information opens up for your review.
Your website analytics will show the most repinned pins, boards with the most repinned pins and the stats of clicks back to your website as well. I also really appreciate the “Tips” that are offered within each section of these analytics. These tips are filled with helpful info on how you can grow your reach and get the most from your Pinterest activity. In a nutshell, Pinterest’s new analytics for business account provides tons of important and valuable information to anyone looking to optimize their Pinterest strategies to the fullest.
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