Social media is one of the biggest and most effective marketing platforms for online businesses today.
When I look at my business, even 10 years ago, my marketing plan was much more complicated AND required a much bigger marketing budget. Don’t get me started about how expensive and time-consuming it was when I opened my business in 1991!
Social media makes it so much easier and faster to build a business, and there are strategies to use and things to avoid, to build a profitable, sustainable business online.
This particular post is probably more about what not to do when connecting on social media … at least in my book.
Let’s take a look at how to use Facebook effectively for growing your lists.
How do you get to know and connect with people other than simply sending a friend request?
A great way to get to know people you’re not yet connected with is by joining Facebook groups where your target market or ideal clients hang out. But …
- Read the group rules before posting.
- Join conversations.
- Provide value and benefit.
It’s a great way for people to get a sense of who you are and what you do, and often initiates friend requests.
AND what do you do when someone accepts your friend request?
Definitely don’t send them a private message telling them all about what you do, your products or service. Don’t add them into your group without their permission and don’t ask them to evaluate your business compensation plan to give you feedback or test out your samples.
Avoid being argumentative, provocative or insulting in any way. Certainly don’t hijack their posts with your agenda, and don’t turn non-political posts into politics.
Here’s what to do instead: Get to know them.
Yep. Good old-fashioned back and forth conversation. Ask questions. Respond to their posts in a way that brings value and benefit to them or to those reading. Nothing happens without a relationship, and you can only build relationships by building their trust in you.Do you engage in good old-fashioned back and forth conversation on social media?Click To Tweet
Don’t be double-minded. Or, what I call, double-marketed. If you are a coach or a speaker or a virtual assistant, whatever, and suddenly find a network marketing opportunity you love, do NOT start flooding your newsfeed with cosmetics or insurance or jewelry or whatever else it is you are now selling.
Your “friends” WILL unfollow you.
If I’m connected with a coach who suddenly starts selling and flooding my newsfeed with cosmetics or some other product I’m not interested in, I unfollow them. Which means, I don’t see ANY of their posts in my newsfeed.
If you want to promote your newest endeavor on social media, create a business page to attract those who are interested in that product rather than confusing the rest of us. Learn how to market yourself effectively online. Learn to write marketing copy to draw your ideal clients to you rather than selling AT them.
Make each interaction you have with them about helping them win…every time, and you’ll develop clients and customers who will invest in working with you AND recommend you to their friends and connections.
Also published on Medium.
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