Put your money where your mouth is …
Stressed out over your lack of a big marketing budget? Small to medium-size businesses have a strong advantage over corporate giants because they can utilize a very powerful source of FREE advertising. It’s called word of mouth marketing (also known as W.O.M.). Did you know an estimated 80% of small business customers are facilitated through trusted networks and personal recommendations? Here’s how you can tap into word of mouth marketing for your biz:
Ask Others To Share: Ask your friends, connections and clients to spread the word of your dedication far and wide. Use your website and social media channels to showcase the testimonials of your happy clients and customers, and encourage them to do the same on their social media channels.W.O.M. marketing: Use your website and social media channels to showcase the testimonials of your happy clients.Click To Tweet
Be Known for Something: Within all the offerings of your business, is there one thing that at which you truly shine? Maybe you are a master motivator, have the inside track on health and nutrition in your 50’s or are the queen of unique marketing tactics. Laser in on your primary skill and promote it daily.
Do Good Work: Remember the 1980’s Faberge Organics Shampoo commercial? “When I first tried Faberge Organics Shampoo, it was so good I told two friends about it. And they told two friends”… and so on. Referrals are extremely valuable to both the product/service provider and those seeking the product/service.
Word of Mouth Marketing can be one of your most effective and inexpensive forms of marketing, and it starts with YOU opening YOUR mouth. So what are you waiting for?
What can you do today to encourage others to start promoting your business for you … simply by telling others about your services or products?
Also published on Medium.