As a business owner it may be hard to know when a press release is appropriate and why you may need one at all. In the age of modern technology the idea writing and submitting an old fashion press release may sound outdated, but press release marketing is here to stay.
What Exactly is a Press Release?
Generally, a press release is written and submitted to local news outlets announcing newsworthy information to the public. The topic of the news release can be anything from a scheduled event, an upcoming meeting or conference, an award, a new product or service, or anything else that might generate interest to the public.
What is the Best Way to Write a Press Release?
Generating a newsworthy idea may sound difficult; but really, it’s simply a matter of following a set of guidelines. It’s a good idea to study these guidelines carefully since news organizations are more likely to publicize press releases that are properly organized. Modern press releases are nothing more than actual stories. If you have a new product and it’s going to change people’s lives for the good, it deserves a press release. One key ingredient in a successful press release is the ability to capture the attention of reporters and media outlets. As you can imagine, these media sources are inundated with press releases, so having a succinct and eye-catching headline is important. Once you’ve grabbed attention with your headline, the next 250 words are also particularly important since they keep the reader engaged and wanting to know more.
Cost Effective Marketing
Typically most companies write their own press releases, and generally, the only expense you may incur is if you choose to hire a professional writer or distribution company. Regardless of the type of business you have, submitting a press release can always be beneficial. Not only is it an inexpensive way to market your business, but it could garner more exposure than you would receive in a typical media ad.
OK, I Have a Great Press Release. Now What?
Submitting a press release is free, and sending it to your local newspapers, magazines and radio stations are the best places to start. But, if you are searching for a way to reach a much larger amount of customers, online distribution services such as PRWeb Direct can ensure your release is included in most of the major online news sites like Yahoo News, Google News and MSN News. These services do charge a fee, but their reach and access to major news channels is hard to beat. Once published, your press releases can help align you as a leader in your industry, give your business valuable visibility and keep your clients and investors informed. Press releases may seem old-fashioned, but they still remain a valuable tool in your marketing arsenal.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!