Today’s Marketing BizTip was prompted by an article by Chris Brogan titled “Blogging Isn’t Dead!” It was a great article that addresses some of the things I’ve been spouting about for quite a while. And I really have to chuckle when I hear people saying it is dead. Why? Because if you look at their websites, they are typically the ones who don’t blog and don’t want to.
Chris pointed out that many were saying people aren’t visiting blogs anymore so, instead, you should be blogging on platforms like Medium or using Facebook notes.
I agree, content marketing has changed, and people aren’t visiting blogs as much as they did in earlier days, but blogs still get traffic. Adding the use of 3rd party platforms like Medium and Triberr and LinkedIn Publisher and Facebook notes and Tumblr … all of those and more to your content marketing strategies, is great. But they are still 3rd party platforms, and should be used to promote YOUR blog post originally posted on YOUR website/blog, not replace it. In addition, the main purpose in promoting your content on these platforms should be two-fold.
- Get more eyes on your content (remember – More eyes on your stuff = more visibility. More visibility = more clients!
- Drive people back to your website!
Have you ever been evicted? Well I have! I’m not talking about being evicted from an apartment or house. I’m talking about being evicted from a 3rd party blogging app. Tumblr to be exact. A while back, my account was terminated for no apparent reason, with no response to my numerous support requests for about 6 weeks. Things ended up being A-OK in the end – with them admitting it was an error on their part and reinstating my account. But what if Tumblr had been my main blogging platform? What if I’d taken the advice of several I’ve seen recommending I ditch my WordPress blog and use Tumblr as my main blog? I would have been dead in the water!
The days of posting an article to your blog as your only content marketing strategy, and then sitting back and waiting for visitors to suddenly appear are gone. There is simply too much going on, and too much chatter on the Internet, to expect your lovely post to hit the top of the search engines organically. The truth of the matter is you’ve got to promote your content … here, there and everywhere! Consistently.Don't rent your blogging space ... take control of your content marketing destiny!Click To Tweet
If you’re bemoaning the fact that people aren’t visiting your blog or not seeing your content, you can do one of two things. You can subscribe to the “blogging is dead” point of view, or you can get off your proverbial tuckus and start promoting your content on your social media channels and other 3rd party blogging/publishing platforms like I’ve mentioned above. Promote, not originate.
If you haven’t figured it out by now, my Marketing BizTip is to definitely continue blogging – on your own site! And then … promote the heck out of your posts by promoting them on social media and through applicable 3rd party blogging platforms.
So … put away that black dress or suit you’ve dusted off to attend blogging’s funeral, and blog away! The funeral has been canceled!
Viva la blog! Long live blogging 😉
Also published on Medium.