We all know social media is a great way to get more exposure and increase your online marketing efforts. However, just as important in managing your social media efforts is making sure to do it right and prevent those social media blunders. It’s never fun to make a mistake. However, in social media those mishaps can be spread quickly through social networks. Although there are no rules set in stone for social media, there is a code of conduct you should follow.
Make sure to avoid these social media blunders:
Money Making Blog Posts on Steroids
Blogs are accepted as commercial entities, but are abandoned when they become too commercialized. Can you recall a blog you used to visit often, but then they started marketing too much on it so you stopped visiting and rarely go back? That’s exactly what happens when you start promoting too much and offering true value too little. Remember that while your blog can be a money-maker, you still need to be adding value to those that stop by. Good content-related postings are critical to success.
Friend One – Friend All
So many think more is better here and that is rarely the case. To friend too many and follow everyone, especially in your industry, is a tactic used by many in an attempt to reach a large audience in a short amount of time. It boils down to just another means of spamming and is rarely a successful way to market. The thinking behind it is that if you friend more people, they will friend you back, and your network grows. Wrong! When you think about it, is that really how you want to build your business? And those following you, are they your target audience? Remember the key to social media success is building those relationships with people you want to bring into your social media influence.
When you look at the facts, the top Twitter users are not necessarily those with the most followers. In the same way, the most popular Facebook pages are not those with the most fans. When you take the time to truly grow your social media network, you build connections with the type of clients you want and also the business owners you want to connect and network with. Building relationships reward you with loyalty, and when you friend everyone you will end up with weak and utterly worthless online connections.
Boring – Ho-Hum Same Ole – Same Ole’ Posts
Take the social media test when you post your next posting. Would you stop and read it? Exactly! That’s why it is so important in your social media efforts to always post responsibly. Don’t just post to get something out there or RT just so people see you. Truly give something back to those that have entrusted you with their time and attention by following you and including them in their circles of influence.
And with your upcoming products and services, it’s great to send out those tweets and Facebook postings reminding others about them. However, if you repeat the same thing over and over again and have nothing new to say, your followers will ignore you, and you quickly lose your expert status. Offer information and value beyond what is currently available and you will be embraced and financially rewarded. When you parrot the same information over and over again, you will quickly fall out of favor.
These tips will help you master your social media and avoid those social media blunders. Don’t forget you don’t have to do it alone and can always hire a virtual team to help you in these areas.
Terry L. Green, is the President of BizEase Support Solutions and with a team of qualified online support specialists, provides seamless online marketing implementation, technology and administrative support solutions to speakers and business coaches worldwide. Visit http://www.bizeasesupport.com to find out how partnering with BizEase can help you grow your business, have more time, and make more money. Article is free to be reprinted as long as bio remains.