Social media continues to be a great way to build relationships, get more exposure and increase your online marketing efforts. However, just as important in managing your social media efforts is doing it right to prevent social media blunders.
It’s never fun to make a mistake. However, in social media those mishaps can be spread quickly through your social networks. Although there are no rules set in stone for social media, there is a code of conduct you should follow.
Here are 3 less considered blunders you might want to avoid …
Money Making Blog Posts on Steroids
While blogging has changed over the years, blogs are still accepted as commercial entities, but often abandoned when they become too commercialized. Can you think of a blog you used to enjoy visiting, but then the content started leaning more and more toward marketing than valued content … it so you stopped visiting and rarely go ever back? That’s exactly what happens when you start promoting too much and offering too little value. Remember, while your blog can certainly be a money-maker, you still need to be providing value and benefit to your readers. Good, solid, content-related postings are critical to success.
Friend One – Friend All
Far too many people think more is better when it comes to connections on social media, and that is rarely the case. They think the more friends they’re connected to, the better off they will be. Not true! Quality is always better than quantity. Friending too many people and following everyone, especially in your target market, is a tactic used by many in an attempt to reach a large audience in a short amount of time. It boils down to just another means of spamming and is rarely a successful way to market. The thinking behind it is that the more people you follow or “friend,” they’ll reciprocate, and your network grows. Wrong! When you think about it, is that really how you want to build your business? Are all those people you’re connecting with your target audience? Remember the key to social media success is building relationships with people you want to bring into your social media influence. So again, it should be quality over quantity.
When you look at things more closely, the top Twitter users are not necessarily those with the most followers. In the same way, the most popular Facebook pages are not those with the most fans. When you take the time to truly grow your social media network, you build connections and relationships with the type of clients you want, as well as the business owners you want to connect with.
Boring – Ho-Hum Same Ole – Same Ole’ Posts
Take the social media test the next time you post. Is the content something that would make you stop and read it? Exactly! That’s why it’s so important in your social media efforts to always post responsibly. Don’t just post to get something out there, or RT just so people see you. Try giving something back to those who have entrusted you with their time and attention by following you and including them in their circles of influence, by posting content and information that provides value and benefit.Are you following best practices to avoid social media blunders?
It’s great to send out tweets and Facebook posts announcing and reminding others about your next class or event or whatever that next thing is … just don’t over do it. If you repeatedly post the same thing over and over again and have nothing new to say, your followers will start tuning you out, and you could lose your expert status. Offer information and value beyond what is currently available, and you’ll be embraced and rewarded for it.
Avoid these 3 simple social media blunders, by growing your followers and contacts with purpose and intent, while providing consistent content of value and benefit.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up ecommerce solutions, membership sites, web design and maintenance, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our bi-weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!