Yep … you know the one I’m talking about. You’ve been diligently working on that big blog post or an email to one of your clients, or the article you’re submitting to Social Media Today! You’ve proofed it at least 5 times and even ran it through Spell Check (we all know how well that works with certain words). Then you hit send and “Arrrrggggg!!!!” There it is glaring at you as it flashes by your eyes after you hit publish or send. It’s mocking you and sometimes, there isn’t a darn thing you can do about it – like using it’s instead of its in my ezine that went out this morning! I’ll definitely be taking my own advice and having someone on my team proof it before I schedule it. Lesson learned!
It happens to all of us at one time or another.
The issue is you can’t see the forest for the trees! You know what you wrote and what it’s supposed to say, so that’s what you read. A good rule of thumb is to never proof your own work! Your eyes can often be your own worst enemy, so it’s a good idea to always have someone else proof and edit your work.
Use a Marketing Support Specialist to proof and edit your documents!
Having a marketing support specialist on your team to proof your blog posts and articles and email broadcasts is a great way to make sure your “words” go out as intended. Granted, typos and errors WILL get through occasionally, but that’s just how it is. It has been on a very rare occasion that I’ve read a book that didn’t have at least 1 typo in it (the OMS in me can’t help it 😉 ) – even for the “big,” well-known authors. But, I’m sure there are a lot less errors in the finished product than there would be if it wasn’t standard practice for them to have a professional proof and edit their manuscript.Don't worry about leaving the 'L' out of 'public.' Use a marketing support specialist to proof and edit your documents!Click To Tweet
The same goes for editing. It’s always a good idea to have someone else (an online marketing specialist perhaps!) check for grammar, punctuation, flow and anything else your own eyes might gloss over because, again, you know what it is supposed to say!
So instead of being mocked by the typos flying by your screen after hitting publish or send, or the ones you find AFTER your manuscript is set up and ready to send to the printer, add the step of partnering with and online marketing support team to proof and edit your documents to the process, and you’ll have one less thing to worry about.
Don’t have an online marketing support team, or have a big project coming up that would be better served if you had someone to proof and edit it? Contact us to see if we’re a good fit!
Also published on Medium.