If you are a prolific blogger, or even a “sometime” or infrequent blogger who includes images in your posts (which you should be doing), you might find your website slowing down a bit, or see your images taking longer and longer to load. The question to ask is … are you resizing and compressing your images before you upload them to WordPress?
Plugins are what make WordPress … well, WordPress; and are what I believe sets WordPress apart from so many other platforms. The ability to extend functionality or add features is unlimited. Here is my top 10 list of favorite WordPress Plugins … in no particular order!
If you’ve been getting my weekly tips for any length of time, you know how much I love finding new apps and plugins and software that make the things I need to do easier and more efficient. When I find something I really like, I then share them with you!
I’ve been hearing a lot about Facebook retargeting pixels. I knew it had something to do with ads on Facebook, but didn’t really understand what it did (or how easy it was to set up) until I checked into it.
What is retargeting in general?
This past month my Tuesday blog posts have been about some of the signs that you might need a website (WordPress) makeover, and website security and performance. In light of that, I thought it apropos that I let you know about my top 5 security and performance plugins and services of choice.
Here they are in no special order!
Sometimes the stars align and the heavens open to reveal a program, app or piece of software you’ve only dreamed about. Well, maybe this happens only if you’re a geek like me and things like this float your boat. But they did align. The heavens did open. And CoSchedule dropped out of the sky into my life!
Since we provide social media services to our clients, and because it’s also such a big component in my own business, I’m always trying out different programs and apps to reduce time and effort. And when I do, I usually say something about them in my weekly ezine or in a blog post. In fact, I mentioned CoSchedule in a very recent blog post, but it was right after I started using it. I was already loving it then, but now?
Last week, I wrote about some of the signs that indicate you might be in need of a website makeover. These included a lack of leads, no blog function, no social media links, no bells and whistles, and pages heavy with sales copy.
I hope the information in that post has encouraged you to take a closer look at your own site and give the website makeover idea some serious thought. In case you missed it, you can find it here. And, just so you know; having an out-of-date website goes way beyond aesthetics.
One service that has always been popular for us has been website design. That’s probably because most entrepreneurs recognize website design should be done by a professional. (Whereas many of the other services we provide still often seem to fall in the “I can do it myself” category for a lot of people, even though they shouldn’t 😉 ).
Yes you can set up your own WordPress website and keep it updated yourself; but do you really want to spend time learning the platform, learning how to code and modify the theme, learning everything you need to know about plugins, website security and everything else you need to know to keep your website up to date and secure? Probably not.
Is your WordPress website set up for SEO? Or does the mere thought of the term “SEO” or “search engine optimization” make your head spin or want to pop? I’m not talking about the type of SEO companies promote promising to get you on the first page of Google. I’m talking simple, but effective SEO that will improve your results in Google based on keywords, your company name … that sort of thing. Depending on your industry, the first page of Google simply might not be a realistic goal. At least not to get there and stay there. Improved results on Google, however, IS a realistic goal; and it’s not that difficult to achieve.
If not, then you must be doing something right! One of those “right” things could very well be that you’ve been keeping WordPress and all of your plugins up-to-date.
Did you know that out-of-date plugins and a failure to keep WordPress updated are some of the quickest ways in for someone wanting to create havoc in your system? In fact, I blogged about this very real problem last year.