I used to really enjoy participating in Facebook Friday events. The ones where everyone posts a link to their Facebook page so we can get to know more about them. However, it soon turned into a tit-for-tat “if you like my page, I’ll like yours,” or “I just liked your page, now go like mine” fan-fest that took away a lot of value for many of the “likes” your page would get. In fact, it often caused more harm than good.
While you might get several new “likes” on your page each time you participate, if they are unqualified likes by business owners who simply want to get likes for their own pages, never again to return to yours – it has a negative impact on your Facebook page’s engagement rate.
In business since 1991, Terry Green is the founder/CEO/President of BizEase Support Solutions, an American-based, online marketing support company comprised of a team of talented professionals from around North America. BizEase excels at providing speakers and business coaches worldwide with seamless online marketing solutions, from setting up shopping carts and editing video, to writing blog posts and managing Social Media and PR campaigns. BizEase clients (who span five continents) take great joy in allowing the BizEase team to take care of the details so they can get back to doing what they do best! Click here to get our weekly tips ezine delivered to your inbox every other Friday, with tips on plugins, apps, and tools to make you more productive today!